Sage · 1 month ago
Product Marketing Manager - Sage Intacct
Atlanta, GA
Full-time
Hybrid
Mid Level
3+ years expSage is a leading provider of AI-powered accounting and financial management solutions, and they are seeking a B2B SaaS Product Marketing Manager to drive product marketing for their Sage Intacct Accountants Program in North America. The role involves developing and executing marketing plans, collaborating with various teams, and ensuring local relevance of global strategies.
Business Information SystemsEnterprise SoftwareHuman ResourcesInformation TechnologySoftware
Responsibilities
Develop and deliver value propositions for CAS (client accounting services) and outsourced finance firms, aligned to mid-market CFO priorities
Localize global product positioning for the US and Canada by incorporating regional needs and partnering with local Sales, Marketing, and Partner teams
Build messaging frameworks that clearly communicate differentiation, ROI, and business outcomes for accounting firms and BPOs
Create customer-facing content and enablement assets (case studies, presentations, web assets) to support Sales and Partners
Partner closely with Partner and Sales Enablement teams to improve the partner experience and help firms adopt Sage Intacct AI and automation capabilities in their practices
Partner with Sales to provide timely competitive insights for local markets, including objection handling guidance, win/loss themes, and product/market trends
Develop market, customer, and competitor insights that inform regional plans and influence global strategy and roadmap discussions
Act as the voice of the customer, helping ensure product-market fit and local relevance across the US and Canada
Measure results and continuously improve messaging, content, and enablement based on data and feedback
Qualification
Required
3 years of product marketing experience within B2B SaaS or Accounting Software/ERP industry
Deep understanding of the US & Canadian market and the ability to tailor global strategies to local context
Excellent storytelling and copywriting skills – with the ability to develop strong positioning and messaging and adapt tone for different audiences and markets
Working proficiency with generative AI and a basic understanding of its business impact, with the ability to translate AI capabilities into clear, credible customer value
Proven experience supporting product launches and GTM strategies that deliver results
Analytical strength to turn data and customer insight into actionable plans
Strong stakeholder management and ability to build effective working relationships and cross-functional collaboration across global and local growth marketing, sales and customer success teams
Benefits
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Company
Sage
At Sage, we knock down barriers with information, insights, and tools to help your business flow.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Alvaro Ramirez
CEO & President Southern Europe
Steve Hare
Chief Executive Officer
Recent News
2025-12-12
UK Investor Magazine
2025-12-09
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