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Dyson · 1 day ago

Vice President of eCommerce

Chicago, IL

Full-time

Onsite

Director/Executive

$275K/yr - $350K/yr

15+ years exp

Dyson is a global technology enterprise that is rapidly expanding its e-commerce business in the US. As the VP of eCommerce, you will define and drive the long-term strategy for the Direct e-commerce business, ensuring accountability for P&L performance and delivering a world-class customer experience.

Consumer ElectronicsElectronicsProduct Design

Responsibilities

Set the strategy and market ambitions for the US E-Commerce business, selling direct to consumers and shoppers through current and emerging digital channels

Build a sustainable Direct business based on local market dynamics and Dyson’s global ambition

Maintain shopper interest, confidence, and momentum to buy directly from Dyson online

Build and deploy online sales strategies, considering product range, pricing, and innovation

Identify and own Direct ‘white space’ opportunities to develop incremental revenue and service channels (e.g., refurbished goods)

Review resources and capability requirements to continue expanding the Direct business (IT infrastructure, media and marketing, projects, partnerships, etc)

Drive best-in-class execution of Direct strategies and activities across a wide range of shopper online touchpoints (including Dyson.com and marketplaces like eBay and Walmart.com), ensuring negotiations, onboarding, and the shopper experience support the Dyson brand

Set, drive and track relevant targets, including overall performance, planned sales volumes, gross margin, trading profit, and P&L efficiencies

Execute the sales strategy to deliver financial targets

Lead online merchandising strategy and execution, in collaboration with Digital Marketing, Creative CoE, IT, and Operations

Own affiliate strategy and execution

Own social commerce strategy and execution

Oversee testing and eCommerce operations, as well as SEO practice

Partner with Sales to ensure strategy and results for online and offline sales are aligned and complementary to achieving overall market growth targets

Focus single-mindedly on delivering seamless, advocacy-creating Direct customer experiences to drive incremental purchases from existing owners and encourage multiple-product homes

Champion the execution of CRM, retention, and loyalty strategies

Ensure customer journeys across Direct channels deliver on owner KPIs

Collaborate closely with teams impacting customer delivery—e.g., logistics, supply, customer service

Motivate people behind clear strategic plans to fully exploit Direct opportunities, growing market profitability and protecting the Dyson brand

Provide strong cross-functional leadership to accelerate the Direct business, working with customer service, IT, media, and supply chain to make sure all key building blocks (people, processes, systems) are in place

Engage actively with the global Direct leadership team; share market findings, explore new ideas, and build pioneering activations based on global learnings

Own talent and people development, including early careers Direct program, and manage a team of Directors, managers, and individual contributors

Qualification

Direct sales experienceP&L ownershipDigital marketing strategyE-commerce operationsSEO expertiseSocial commerce strategyAffiliate marketingEntrepreneurial mindsetLeadership skillsCollaboration skills

Required

15+ years' experience in Direct sales (manufacturers/brands, DTC, omnichannel businesses), with relevant background in consumer electronics, luxury, or beauty within E-Commerce

Proven track record leading Direct/D2C organizations and thriving in a matrixed environment

Strong commercial experience, including P&L ownership, delivering tactical and strategic performance, negotiations, planning, and financial management

Robust marketing background, including experience with digital marketing strategy, SEO, affiliates, social commerce, etc

Able to credibly understand and lead supporting infrastructure: logistics, warehousing, IT, customer service, finance, etc

“General Management” skills and mindset to own and drive the Direct business with a 360-degree approach; strong people leadership; key member of the Americas Executive Team

Entrepreneurial outlook; regularly challenges the norm and drives transformation and change

Highly collaborative team player; strong advocate for Direct business but conscious of wider business objectives