American Heart Association · 5 days ago
Communications Marketing Director
Hollywood, FL
Full-time
Hybrid
Lead/Staff, Director/Executive
$77K/yr - $80K/yr
3+ years expThe American Heart Association is dedicated to improving cardiovascular health and is seeking a Communications Marketing Director for their Broward County Market. This role focuses on developing and implementing strategic communications and marketing plans to promote the Association's initiatives and events within the community.
AssociationFitnessHealth CaremHealthPersonal Health
Responsibilities
Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives
Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media
Secures media sponsorships for local events and priority initiatives, as appropriate
Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns
Works with staff to ensure that national branding guidelines are followed
Develops and implements communications plans for sponsor funded activations
Coordinates and implements communications plans in conjunction with strategic alliances
Identifies, secures and media trains local spokespersons
Provides marketing and communications support for development and fundraising events and activations, as appropriate
Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration
Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources
Works with photographers to produce photography for events, social media and other marketing and communications resources
Develops and implements media events, as appropriate
Works to place Public Service Announcements (PSA) locally
Works with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues
Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate
Works with executive director and team to manage local paid advertising projects
Manages and implements other projects as identified by the executive director
Qualification
Required
Bilingual, Spanish-speaking is a must, Spanish-writing preferred but not required
Travels as required within the assigned territory markets; 20% travel as needed within Broward County
Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience
Typically requires minimum three years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience
Experience applying the principles and practices of communications and marketing to the non-profit environment
Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers
Experience with crisis communications and sensitive issues
Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases
Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing
Working knowledge of news media operations, newsgathering, and technology
Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets
Benefits
Medical
Dental
Vision
Disability
Life insurance
Robust retirement program that includes an employer match and automatic contribution
Employee assistance program
Employee wellness program
Telemedicine
Medical consultation
Paid Time Off (PTO) at a minimum of 16 days per year for new employees
12 paid holidays off each year
Tuition Assistance
Company
American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$4.62MKey Investors
Stupski FoundationAmeriCorps Public AlliesCity Furniture
2025-08-14Grant· $0.1M
2024-07-09Grant· $2.7M
2024-06-06Grant· $0.69M
Leadership Team
Jennifer Hall
Chief, Data Science and Analytics
Lynne Braggs
National, Sr. Director Digital Content Production, Creative (Marketing)
Recent News
Central New York Business Journal
2026-01-16
2025-12-24
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