Paramount Yachts · 3 weeks ago
Fractional Head of Growth & Performance Marketing
Miami-FTL Area
Full-time
Onsite
Senior LevelParamount Yachts is a boutique yacht brokerage specializing in high-value sales, new builds, and advisory services for UHNW clients. They are seeking a Head of Growth & Performance Marketing to design and execute growth strategies focused on funnel design, paid media, and CRM intelligence. The role involves hands-on campaign management and optimizing marketing efforts to drive qualified leads and revenue.
Logistics & Supply Chain
Hiring Manager
Robert Riva
Responsibilities
End-to-end growth strategy across paid, owned, and retargeting channels
Funnel architecture from video → landing page → CRM → broker follow-up
Paid media strategy and execution (Meta, Google, YouTube, retargeting)
CRM logic including tagging, lead scoring, routing, and automation
Attribution and performance measurement tied to qualified leads and revenue
Broker response SLAs and marketing-to-sales accountability
Continuous optimization of campaigns based on real commercial outcomes
Personally design and launch growth campaigns (not just manage vendors)
Translate yacht videos into full-funnel campaigns
Create clear briefs and direction for WordPress, social, and video resources
Build and optimize high-converting landing pages for yacht buyers
Review performance weekly and make fast, pragmatic decisions
Identify what scales, what gets cut, and what needs iteration
Qualification
Required
Part-time availability with daily availability on Slack
End-to-end growth strategy across paid, owned, and retargeting channels
Funnel architecture from video → landing page → CRM → broker follow-up
Paid media strategy and execution (Meta, Google, YouTube, retargeting)
CRM logic including tagging, lead scoring, routing, and automation
Attribution and performance measurement tied to qualified leads and revenue
Broker response SLAs and marketing-to-sales accountability
Continuous optimization of campaigns based on real commercial outcomes
Personally design and launch growth campaigns (not just manage vendors)
Translate yacht videos into full-funnel campaigns
Create clear briefs and direction for WordPress, social, and video resources
Build and optimize high-converting landing pages for yacht buyers
Review performance weekly and make fast, pragmatic decisions
Identify what scales, what gets cut, and what needs iteration
Consistent flow of qualified buyer and charter leads
Clear visibility into which channels and assets drive real demand
CRM workflows that brokers actually use
Faster broker follow-up and improved conversion to showings
A repeatable growth system that can scale beyond individual campaigns
A senior growth or performance marketer who enjoys being hands-on
Someone comfortable operating in a lean, founder-led environment
A builder who values outcomes over activity
Strong understanding of long sales cycles and low-volume, high-value funnels
Anyone uncomfortable being accountable for revenue influence
Preferred
Experience in luxury, real estate, yachts, travel, hospitality, or UHNW markets is strongly preferred
Benefits
Performance-based upside
Potential equity consideration tied strictly to growth and revenue milestones
Company
Paramount Yachts
Paramount Yachts is a luxury yacht brokerage, specializing in the trading of high-end catamarans, specifically, Sunreef Yachts.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase