OLIVER Agency · 1 day ago
Creative Director
OLIVER Agency is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. The Creative Director will lead the creative vision, blending brand, culture, and technology while leveraging AI-driven workflows to enhance creativity and efficiency for BISSELL and its partner brands.
AdvertisingConsultingInternetMarketing
Responsibilities
Define and codify creative platforms, territories, and toolkits able to stretch across hero launches, always-on content, retail PDPs, and social commerce
Own retail and PDP excellence: design look, language, and motion systems for A+ pages, retail media, and video demos rooted in consumer needs
Drive organic and paid social creative across major platforms (Meta, TikTok, YouTube, Pinterest), building hook libraries and creator/UGC systems that deliver high ROI
Champion use of AI across workflows to lift efficiency and creativity
Build reusable component systems-typography, iconography, motion, retailer adaptations-for speed and consistency
Collaborate with Strategy and Analytics to close the creative-data feedback loop
Partner tightly with Production Lead: ensure vision is realized, empower junior creatives in production
Set strategic creative vision and evangelize best-in-class standards
Lead cross-functional teams (design, copy, motion), drive craft quality
Work with Program Director on team resourcing and sequencing
Lead client-facing reviews, creative proposals, and post-launch learnings-connect creative and AI innovation to business KPIs
Coach and grow junior creatives-cultivate curiosity, craft and accountability
Qualification
Required
10+ years in agency/in-house creative leadership, with CPG/consumer durables experience (floorcare/home care a plus)
Strong portfolio showing creative platform and system development, retail/PDP innovation, social commerce, and AI-enhanced creative
Track record of delivering strong impact on business metrics (conversion, engagement, creative adoption, test velocity)
Fluency and curiosity with generative AI tools (LLMs, Firefly, AE scripting), prompt engineering, and responsible governance
Executive presence, decisive and collaborative leadership, strong communication skills with clients and teams
Experience leading multi-disciplinary teams and driving best practices across design, copy, and motion
Comfort with 3D/CG or the ability to direct it effectively is a plus
Experience running content at busy retail peaks/seasonal cycles also a plus
Travel to Grand Rapids, MI as needed (2 to 4x/month for key reviews, labs, and leadership touchpoints)
Company
OLIVER Agency
Established in 2004, we are the first and only company to exclusively design, build and run bespoke in-house agencies and ecosystems for brands.
Funding
Current Stage
Late StageTotal Funding
unknown2019-01-10Acquired
Leadership Team
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