FanDuel · 1 month ago
Acquisition Strategy And Planning Senior Director, Flywheel New Ventures
New York, NY
Full-time
Hybrid
Director/Executive
$171K/yr - $213K/yr
10+ years expFanDuel is a leading mobile gaming company in the United States seeking a dynamic Acquisition Strategy and Planning Senior Director to lead customer acquisition strategies across their Flywheel & New Ventures products. The role involves developing multi-channel marketing campaigns, managing customer marketing teams, and making data-driven decisions to optimize customer acquisition efforts.
Fantasy SportsGamingSports
Responsibilities
Own customer acquisition strategy for all New Venture product launches, including being accountable for investment allocation and planning across media, offers and generosity
Create and own acquisition budget, developing new customer generosity propositions and overseeing media mix and execution
Lead a team of customer marketers with a focus on efficiently reaching and acquiring new customers across FNV products
Lead media mix modelling and develop innovative roadmaps for short-term & long-term optimizations to maximize acquisition offer ROI
Develop strong relationships with cross functional teams driving effective collaboration across marketing, analytics, commercial, and product
Work with product and content teams to continually improve the end-to-end new customer experience from awareness to conversion
Develop and maintain competitive insights to inform strategy and ensure we are delivering best-in-class propositions and acquisition offers
Assess impact of marketing efforts on full customer lifecycle and lifetime value, across both flywheel and other FanDuel products
Develop and continue to improve acquisition team structure, operations, and tooling to optimize for efficiency and ROI
Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience
Qualification
Required
10+ years of experience in digital/growth marketing with a focus on consumer acquisition
Strong communication skills and experience influencing senior leadership teams
Proven growth mindset: Product led, data driven and highly creative
Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity, with a track record of delivering business outcomes
Strong analytical rigor to your decision making, paired with clear customer focus
Ability and eagerness to effectively balance the big-picture strategic work with execution
Preferred
6+ years of managerial experience preferred
Bachelor's degree in marketing, Business or Analytical field (or other relevant discipline) preferred
Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred
Interest in the broader gambling industry preferred
Benefits
We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.
FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
Sports Business Journal
2026-01-19
2026-01-13
2026-01-12
Company data provided by crunchbase