FanDuel · 4 weeks ago
Customer Marketing Associate – Promotions
New York, NY
Full-time
Hybrid
Entry Level
$35.10/hr - $43.75/hr
2+ years expFanDuel is the premier mobile gaming company in the United States and Canada. They are seeking a Marketing Associate to support promotional initiatives and enhance customer engagement through operational excellence and collaboration across multiple departments.
Fantasy SportsGamingSports
Responsibilities
Oversee end-to-end executional elements of promotional campaigns and Reward Machine initiatives, including but not limited to, creation, deployment, QA and channel optimization
Own promotional briefing with core delivery stakeholders (Ops, Creative, Legal) defining objectives and requirements, while continually providing feedback and tracking delivery
Serve as a key liaison by chairing regular strategic updates with internal stakeholders, clearly articulating customer marketing strategies, campaign insights, and recommendations
Represent the player and enhance the experience by partnering with Customer Service to monitor customer pain points and Research teams to source insights and data
Work with creative teams to develop compelling marketing content that aligns with brand guidelines and resonates with our current customer base
Become a SME of comms strategy, utilizing campaign data to inform planning and communicating actionable insights to marketing leaders
Monitor and analyze the campaign performance, measuring against key performance indicators (KPIs), highlighting successes, opportunity areas, and player impacts
Develop standardized processes and develop economies of scale for our promotion execution and strategic playbook
Grow knowledge of our marketing technology stack and identify opportunities to turn manual processes into automated capabilities
Collaborate with Marketing organization for the planning and implementation of Casino marketing initiatives to elevate brand visibility and drive customer engagement
Continually support team members with a one-team mentality, providing operational coverage
Qualification
Required
Minimum of 2 years of experience in Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
Top-notch organizational and project management skills to handle concurrent initiatives, balancing progress on long-term projects with BAU promotional delivery deadlines
Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies
Exceptional verbal and written communication to collaborate with stakeholders and leaders
Comfort with data and insights to measure performance and contribute to decision making
Has a positive attitude and loves being a team player
Bachelor's degree required
Preferred
Knowledge / experience working within a heavily regulated industry preferred
Interest in I-gaming and Casinos a plus
Benefits
We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.
FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
Sports Business Journal
2026-01-19
2026-01-13
2026-01-12
Company data provided by crunchbase