Tata Consultancy Services · 1 day ago
Platform Architect
McLean, VA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $150K/yr
6+ years expTata Consultancy Services is seeking an experienced Salesforce Marketing Cloud Architect with strong Data Cloud expertise to design, implement, and optimize advanced marketing automation and customer data solutions. The role involves defining architectural standards, integrating Salesforce with enterprise systems, and enabling personalized customer experiences through unified data.
Business Information SystemsConsultingInformation TechnologyIT Management
Responsibilities
Lead end-to-end architecture, design, and implementation of Salesforce Marketing Cloud solutions including Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Personalization (Interaction Studio)
Architect and integrate Salesforce Data Cloud with SFMC and other Salesforce Clouds (Sales, Service, Commerce, Experience)
Develop scalable data models, segmentation strategies, and identity resolution frameworks in Data Cloud
Design robust integration patterns using APIs, ETL, and middleware (e.g., MuleSoft, Informatica, etc.)
Define and enforce best practices for data ingestion, harmonization, and activation across Marketing Cloud and Data Cloud
Establish data quality, privacy, and compliance controls aligned with GDPR, CCPA, and CAN-SPAM
Collaborate with data engineering and analytics teams to ensure consistency in customer data pipelines and schemas
Lead technical implementation and configuration efforts for campaigns, automations, and real-time personalization use cases
Optimize audience segmentation, journey orchestration, and channel performance using AI and analytics tools
Troubleshoot complex issues in SFMC, Data Cloud, and connected systems
Partner with marketing, IT, product, and analytics teams to align technical solutions with business goals
Provide thought leadership and technical guidance to developers, administrators, and business stakeholders
Mentor junior technical staff and drive knowledge-sharing initiatives
Qualification
Required
Deep knowledge of Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, Contact Builder, Mobile Studio, and Personalization (Interaction Studio)
Hands-on expertise in Salesforce Data Cloud: data streams, data model objects (DMOs), identity resolution, data actions, calculated insights, and data activations
Strong understanding of APIs, REST/SOAP integrations, and data synchronization with external systems
Experience with SQL, AMPscript, SSJS, and data management tools
Proven ability to design cross-cloud architectures (Marketing, Sales, Service, Commerce, and Data Cloud)
Education: Bachelor's degree in Computer Science, Information Systems, or related field
Experience: 6+ years of experience with Salesforce Marketing Cloud and related Salesforce ecosystem products
Certifications: Salesforce Marketing Cloud Consultant / Developer / Architect certification(s)
Preferred
Familiarity with MuleSoft, Salesforce Flow, Snowflake, or AWS/GCP data services
Salesforce Data Cloud Consultant certification
Salesforce Certified Application Architect or System Architect
Benefits
Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
Company
Tata Consultancy Services
Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.
10001+ employees
H1B Sponsorship
Tata Consultancy Services has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7880)
2024 (9690)
2023 (8537)
2022 (11159)
2021 (9813)
2020 (11984)
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-08-25IPO
Leadership Team
K. Krithivasan
Chief Executive Officer & Managing Director
Aarthi Subramanian
President and Chief Operating Officer
Recent News
Business Standard India
2026-01-09
Trak.in - Indian Business of Tech, Mobile & Startups
2026-01-06
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