MapUp · 4 months ago
Content Specialist
Sunnyvale, CA
Full-time
Hybrid
New Grad, Entry, Mid Level
0+ years expMapUp is a Silicon Valley tech pioneer revolutionizing toll management through AI-based software solutions. They are seeking a passionate Content Specialist to create impactful content and drive marketing initiatives that enhance engagement and lead generation.
BillingLogisticsNavigationPaymentsSoftwareTransportation
Responsibilities
Write engaging blogs
Develop content marketing initiatives with the team to drive traffic, engagement, and leads through demand generation activities
Plan, coordinate, and manage a variety of content streams including but not limited to website and blog content, product releases, press releases, white papers, infographics, social media postings, video scripts, email, and social media campaigns
Work with the content marketing team to prepare to position and messaging that communicates the value proposition of our products
Working with marketing and sales teams to prepare sales messaging, sequencing, and cadences for product sales
Basic SEO understanding, content categorization, and structure, content development, distribution, and measurement
Ask questions and collect information to produce the most effective content strategy and editorial plan to achieve the business goals
Qualification
Required
0-5 years of experience
Blogging
Content Writing
Copywriting
Search Engine Optimization (SEO) - on-page and off-page SEO
Keyword Research
Basic SEO understanding, content categorization, and structure, content development, distribution, and measurement
Preferred
English Proficiency (Written)
MS-Office
Familiarity with WordPress website
Benefits
Full-time, remote position.
Collaborative and supportive team environment.
Flexible work schedule to promote work-life balance.
Company-sponsored work trips.
Opportunities for professional growth and career advancement.
Company
MapUp
Helping fleets stop bleeding money on tolls and fuel with GPS+AI across 100+ countries
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Katie Mahlawat
Founder/CEO
Recent News
American Journal of Transportation On-Line
2025-11-14
Fleet Management Weekly
2025-11-14
Company data provided by crunchbase