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Boston Scientific · 4 days ago

Senior Campaign and Content Experience Manager

Maple Grove, MN

Full-time

Hybrid

Mid, Senior Level

$83K/yr - $157K/yr

5+ years exp

Boston Scientific is a leader in medical science dedicated to solving important health industry challenges. The Senior Campaign & Content Experience Manager is responsible for developing and executing marketing campaigns and content experiences to engage healthcare providers involved with the WATCHMAN implant, ensuring cohesive engagement throughout the customer journey.

Health CareMedicalMedical Device

No H1B

Responsibilities

In close partnership with Product Marketing, this role will lead the planning, development, and execution of fully integrated campaign and content experience designed for WATCHMAN implanting physicians

Collaborate to build campaign plans, message maps, segmentation strategies, and channel activation components across email, web, CRM, social, sales enablement, events, and digital media

Facilitate tight, seamless integration across Product Marketing, Digital, Clinical, Field Sales, Marketing Automation, and Creative teams to ensure campaigns reflect accurate clinical evidence, positioning, and market needs

Manage campaign timelines, roadmaps, performance dashboards, and optimization cycles

Ensure all campaign elements comply with BSC regulatory, legal, and quality requirements

Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with Digital teams to optimized for distribution channels

Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital modules, value stories, and sales tools

Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with WATCHMAN messaging architecture

Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms

Support the design and optimization of personalized, cross-channel provider journeys

Leverage CRM, marketing automation, analytics, and field insights to refine segmentation, triggers, and personalization

Partner with Digital Marketing, Marketing Operations, and IT to enable omnichannel capabilities, data flow, and platform enhancements

Advocate for customer-centric design, ensuring consistent messaging and value delivery across touchpoints

In lockstep with Product Marketing, drive cross-functional working groups to align campaign strategy and prioritization, secure approvals, and drive execution

Act as a bridge between Product Marketing, Clinical, Field Sales, Education, Digital, Creative, and external agencies

Manage agency partners and vendors to ensure high-quality, timely deliverables

Monitor campaign and content performance using dashboards, KPIs, and qualitative insights

Translate analytics into actionable recommendations to inform future program design and optimization

Implement test-and-learn strategies to drive continuous improvement in engagement, utilization, and content effectiveness

Qualification

Campaign managementContent strategyOmnichannel marketingHealthcare marketingAnalytics interpretationProject managementContent lifecycle managementDigital asset managementCustomer-centric designCollaborationStorytellingCross-functional leadership

Required

Bachelor's degree in Marketing, Communications, Business, or related field

Minimum 5 years of experience in marketing, content strategy, campaign management, or digital communications

Experience executing multichannel or omnichannel campaigns within healthcare, medical device, or other regulated industries

Strong content development and storytelling capabilities—specifically translating technical or clinical concepts for provider audiences

Excellent project management skills with the ability to manage multiple workstreams and stakeholders

Demonstrated ability to interpret and apply analytics to optimize programs

Proven success collaborating in a matrixed, cross-functional environment

Ability to travel up to 25%

Preferred

Experience working with specialized medical audiences (cardiology, electrophysiology, interventional cardiology) strongly preferred

Proficiency with CRM systems (e.g., Salesforce), marketing automation platforms, and digital asset ecosystems

Familiarity with journey mapping, personalization, content experience design, and UX principles

Advanced degree (MBA, Master's in Marketing, Communications, or related field) preferred

Benefits

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).