Tata Consultancy Services · 3 days ago
Interactive Partner, Consumer Business Group
New York, NY
Full-time
Onsite
Senior Level
$176K/yr - $265K/yrTata Consultancy Services is an award-winning full-service agency unit that designs and activates digital products for business growth. They are seeking an Interactive Partner to lead engagements in the Consumer Business Group, focusing on client relationships and delivering marketing strategies to enhance customer success.
Business Information SystemsConsultingInformation TechnologyIT Management
Hiring Manager
Nicole Kaplan
Responsibilities
Client relationship management: Acting as the primary point of contact for clients, the Interactive Partner of account is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services
Helps develop marketing and advertising strategies that align with the client's business objectives and target audience
Align with service leads across the organization to co-ordinate and own the narrative and outcomes for our customers
Work cross-functionally with the Client’s marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives
Act as the customer champion and push for excellence from everyone
Participate in Analyst briefings to support TCS Interactive market leadership ambitions
Own and champion programs, developing the relationship with all stakeholders, bring a systematic and technically valid approach to assignments. Oversees the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budget
Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered
Work at a client site as required, this will vary
Lead the business development team to develop a sales pipeline and be measured by the sales performance and revenue growth against a given target
Drive a One TCS mindset across multiple internal and external stakeholders
Create, Own, and share knowledge on best practice, ways of working and delivery learning across peers internally
Qualification
Required
Consulting/advisory/strategy experience from either an innovative creative agency or a forward-thinking consultancy
Fluent in modern marketing and transformation
Understanding of how to translate brand into experience
Knowledgeable in two or more disciplines: digital design, direct digital/CRM marketing, customer experience strategy and marketing analytics
Comfortable leading a high-performance team
Client relationship management: Acting as the primary point of contact for clients
Advising CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services
Developing marketing and advertising strategies that align with the client's business objectives and target audience
Aligning with service leads across the organization to co-ordinate and own the narrative and outcomes for customers
Working cross-functionally with the Client's marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives
Acting as the customer champion and pushing for excellence from everyone
Participating in Analyst briefings to support TCS Interactive market leadership ambitions
Owning and championing programs, developing the relationship with all stakeholders
Overseeing the entire project life cycle, from conception to execution and evaluation
Demonstrating a sound knowledge of consulting tools, practices, and techniques
Leading the business development team to develop a sales pipeline
Driving a One TCS mindset across multiple internal and external stakeholders
Creating, owning, and sharing knowledge on best practice, ways of working and delivery learning across peers internally
Preferred
Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm or a creative agency
A proven track record of working with CMOs, CDOs and CEOs
A track record of managing agencies to deliver high-performing digital content
Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity
Effective influencing of a wider internal network of content producers and product marketing teams
An understanding of the strategic drivers behind Marketing transformation programs
Any experience in change management, agile, lean, six sigma, or Design Thinking
Excellent written and verbal communication and presentation skills
Experience in creating business cases for brand transformation initiatives
Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems)
Company
Tata Consultancy Services
Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.
Founded in 1968
10001+ employees
H1B Sponsorship
Tata Consultancy Services has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7880)
2024 (9690)
2023 (8537)
2022 (11159)
2021 (9813)
2020 (11984)
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-08-25IPO
Leadership Team
K. Krithivasan
Chief Executive Officer & Managing Director
Aarthi Subramanian
President and Chief Operating Officer
Recent News
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