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The HEINEKEN Company · 2 hours ago

Trade Marketing Executive

Hilton Head Island, South Carolina Area

Full-time

Onsite

Mid Level

3+ years exp

The HEINEKEN Company is seeking a Trade Marketing Executive (On Trade) to develop and implement channel strategies for product availability and visibility. The role involves planning and executing in-store brand activities while collaborating closely with sales teams to optimize channel performance.

Food & Beverages

Comp. & Benefits

Responsibilities

Create, schedule and ensure implementation of channel plans according to the Master Calendar and Sales Cycles

Drive the follow up the execution of the Sales Cycle

Ensure availability of strategic POSM, including permanent and promotional items, required for the assigned channel

Ensure promotion evaluation and optimization of all channel activities according to established finance procedure

Work closely with sales teams within the channel to train and bring expertise

Identify and activate cross selling opportunities within the assigned channel

Develop, drive and implement activities aimed for assigned channel customers

Establish productive, professional relationships with key personnel in assigned accounts

Proactively assess, clarify, and validate the channel needs on an ongoing basis

Utilize data and consumer insights to provide recommendations to drive HNMM brands market share

Provide support to the KA team in creating joint business plans process with key customers

Keep track on the channel monthly targets (Sales Volume and Execution KPIs)

Lead the process of innovating and optimization of the channel visibility and profitability

Allocate, track and report on the channel budget allowance

Provide channel data and reports upon a request

Regularly visit market, providing specific insights and constructive feedback on areas of improvement

Close cross functional cooperation with Sales, Marketing, Finance and Supply chain teams

Follow and comply with Life Saving Rules

Qualification

Trade MarketingFMCG experienceMicrosoft ExcelMicrosoft PowerPointAnalytical skillsPlanning skillsCoaching skillsEvent ManagementInterpersonal skillsProblem resolutionResilienceAttention to detailsMyanmar languageBusiness EnglishCommunication skillsTime managementPersuasive skills