FELFEL USA - Good Food at Work · 1 month ago
Senior Growth Marketing Lead
NYC Metro Area
Full-time
Onsite
Mid, Senior Level
$110K/yr - $130K/yr
4+ years expFELFEL USA is a food-tech scale-up reinventing office meals with smart fridges. They are seeking a hands-on, data-obsessed growth leader to drive digital acquisition strategies and optimize campaigns to increase customer growth in the U.S.
Food & Beverages
Responsibilities
Design and execute FELFEL’s digital growth roadmap across paid, organic, and lifecycle channels
Own and optimize a our annual digital marketing budget across LinkedIn, Google, and Meta
Build the experimentation framework: messaging, creative, landing pages, and audience tests
Architect and continuously refine conversion flows from awareness → tasting → partnership
Manage A/B testing across web, email, and ads to improve MQL and SQL conversion rates
Partner with Sales to fine-tune the qualification model and ensure data consistency in HubSpot
Build dashboards and attribution models using GA4 and HubSpot
Turn insights into decisions — adjust spend, creative, or targeting based on performance data
Own key funnel metrics: CPL, MQL → SQL , ROI
Own FELFEL’s Squarespace site: performance, UX, SEO, and conversion optimization
Collaborate with our design and content team to maintain a premium yet high-converting brand experience
Create and optimize HubSpot workflows for lead nurture, retention, and reactivation
Build segmentation, lead scoring, and automation systems that drive qualified pipeline
Work cross-functionally with Content, Sales, and Growth, Ops to align digital efforts with business priorities
Act as FELFEL’s internal digital growth expert — setting standards for experimentation, measurement, and storytelling
Qualification
Required
4-6 years in growth, performance, or demand generation (ideally B2B, SaaS, or food-tech/startup)
Full-stack marketer: equally comfortable defining strategy and building campaigns yourself
Hands-on in HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and SEO tools
Obsessed with experimentation and optimization — every click, form, and ad is an opportunity to learn
Analytical and curious, with a bias for action
Energized by ownership — you like being the one who builds the machine, not just runs it
Excited by FELFEL's mission to bring hospitality and craftsmanship to modern workplaces
Benefits
Lots of delicious food in our own office FELFEL fridge
The finest Italian coffee and tea, thanks to Gavetti, our innovative office coffee machine which will be launching soon to customers in NYC!
Central Flatiron office — surrounded by NYC’s best culinary inspiration
20 days of PTO and 10 holidays (some flexible)
Comprehensive and affordable healthcare insurance options
Company
FELFEL USA - Good Food at Work
Fresh, chef-made meals from NYC's best restaurants replenished every morning.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase