DailyPay · 2 weeks ago
Senior Social Media Manager
NYC Headquarters
Full-time
Hybrid
Senior Level
$115K/yr - $150K/yr
6+ years expDailyPay is transforming the way people get paid, and they are seeking a Senior Social Media Manager to own the strategy and execution of their B2B and B2C social channels. This role involves developing a comprehensive social media strategy, leading creative content initiatives, and managing social media analytics and reporting.
Employee BenefitsEnterprise ApplicationsFinancial ServicesFinTech
Responsibilities
Develop and deploy a comprehensive, next-generation social media strategy and operational playbook for our B2B (HR, Payroll, Finance Pros) and B2C (users) audiences, designed for accelerated follower growth and elevated engagement across all platforms (LinkedIn, Instagram, TikTok, YouTube, etc.)
Define our voice and content pillars for each platform, ensuring consistency with our core brand principles
Own the social media calendar, planning and executing real-time, tentpole, and always-on content
Lead the ideation, conceptualization, and hands-on development of social-first campaigns and content series
Partner closely with the in-house Creative Studio (video, copy, graphics) to produce high-impact, on-brand creative that is native to each platform
Launch and scale a strategic influencer/creator partnership program to expand our reach, drive brand awareness, and create authentic peer-to-peer advocacy
Be the authority on social sentiment, continuously monitoring, analyzing, and reporting on core metrics including follower growth, engagement rates, conversation themes, and content performance
Develop and distribute executive-level reports on social media performance and competitive insights
Directly manage and grow the social media team, mentoring them to execute a best-in-class social strategy
Elevate the presence of our CEO and other C-suite leaders as fintech thought leaders on platforms like LinkedIn, translating corporate strategy into polished and persuasive posts
Act as a key brand ambassador at major industry events, providing real-time social coverage to extend event reach and impact
Collaborate with the Public Relations and Partnerships teams to ensure seamless social integration for announcements and co-branded content
Qualification
Required
6+ years of progressive experience in social media strategy and execution, with a strong emphasis on building a brand presence for a high-growth brand
A proven track record of building online communities from the ground up, driving exponential follower and engagement growth on emerging platforms (e.g., TikTok, Instagram Reels)
Deep expertise in culturally relevant content creation, understanding what drives engagement and authentic conversation
Exceptional writing, editing, and verbal communication skills, with a portfolio that demonstrates the ability to shift voice for diverse audiences (from employees to HR leaders)
Experience in executive communications support for C-level leaders
A strategic mind with a hands-on, proactive approach; this is a high-output role requiring the ability to manage complexity and ambiguity with confidence
Benefits
Exceptional health, vision, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match
Company
DailyPay
DailyPay provides on-demand pay solutions for employees, allowing them to access earned wages before payday.
501-1000 employees
H1B Sponsorship
DailyPay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$1.74BKey Investors
CitiCarrick Capital PartnersBarclays Corporate Banking
2026-01-05Debt Financing· $195M
2025-06-30Debt Financing· $200M
2024-10-24Debt Financing· $100M
Leadership Team
Nelson Chai
CEO
Caitlin Allen
Chief Communications Officer (CCO)
Recent News
2026-01-05
Payments Dive
2025-12-24
Crowdfund Insider
2025-12-06
Company data provided by crunchbase