Field Marketing Specialist jobs in United States
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Entrust · 15 hours ago

Field Marketing Specialist

Entrust is an industry leader in identity-centric security solutions, and they are seeking a Field Marketing Specialist to collaborate with sales teams and channel partners to design and implement marketing strategies. The role involves executing regional campaigns, engaging with channel partners, and measuring performance to enhance marketing efforts.

Enterprise SoftwareFraud DetectionInformation TechnologyInternetSecuritySoftware

Responsibilities

Oversee the implementation of region-specific marketing campaigns and plans that align with Entrust’s global initiatives—including Identity Security, Data Security, and Issuance business segments
Customize corporate messaging to engage regional audiences across key verticals such as Financial Services, Government, and Enterprise
Partner with distributors and resellers to activate MDF-funded programs, supporting the expansion of Entrust’s market presence through targeted marketing activities
Collaborate closely with sales teams, Growth Marketing colleagues, Brand, and Content Strategy teams to develop regionalized content to amplify marketing efforts
Utilize analytics platforms to monitor, measure, and report on campaign and program performance, employing Entrust’s analytics tools such as Salesforce and Tableau
Plan and execute regional events, roundtables, and workshops designed to enhance Entrust’s comprehensive event calendar
Facilitate participation and engagement from senior decision-makers and industry influencers, utilizing Entrust’s reputation as a trusted advisor

Qualification

B2B field marketingAnalytics toolsEvent planningChannel marketingMicrosoft 365Stakeholder engagementCollaborationCommunication

Required

Minimum of 3 years experience in B2B field marketing
Proven track record of collaboration with marketing and sales teams
Degree in marketing, communications, or related field
Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
Basic understanding/experience with analytics
Must be able to lawfully work within the US and have unrestricted work authorization for US

Preferred

Proficient with analytics and reporting tools
Background in event planning and management
Familiarity with channel marketing, MDF programs, and stakeholder engagement

Benefits

Comprehensive health and well-being programs which include medical, vision, dental
A generous 401(k) matching contribution
Life and disability insurance
Mental health coaching
Virtual fitness programs
Paid personal time off plus 12 paid holidays
Parental leave
Education reimbursement

Company

Entrust offers identity-based security software and services.

Funding

Current Stage
Public Company
Total Funding
unknown
2013-12-17Acquired
1998-08-18IPO

Leadership Team

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Todd Wilkinson
President & Chief Executive Officer
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John Grimm
Vice President of Strategic Alliances
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Company data provided by crunchbase