Accelerated Digital Media · 1 month ago
Senior Digital Media Strategist
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $98K/yr
3+ years expAccelerated Digital Media is a digital marketing agency specializing in performance media management for digital health and e-commerce clients. The Senior Digital Media Strategist will be responsible for planning and executing paid media campaigns, developing strategies, managing budgets, and collaborating with cross-functional teams to optimize campaign performance.
Ad NetworkAdvertisingDigital MarketingE-CommerceProfessional ServicesSocial Media Marketing
Responsibilities
Collaborate with clients and internal teams to understand campaign objectives and target audience
Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection
Identify key performance indicators (KPIs) and campaign milestones
Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others
Develop ad creatives, including ad copy, images, videos, and landing pages
Implement audience targeting and segmentation strategies
Monitor and analyze campaign performance using analytics tools and performance dashboards
Identify trends and insights, providing recommendations for optimization
Conduct A/B testing, ad group restructuring, and other optimization techniques
Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals
Provide recommendations for budget adjustments based on performance data
Conduct audience research to understand target demographics and behaviors
Create and refine audience segments to maximize ad relevance and performance
Implement retargeting and lookalike audience strategies
Analyze competitors' paid media strategies to identify opportunities and trends
Stay informed about industry developments and emerging advertising technologies
Generate regular reports to track KPIs and campaign effectiveness
Communicate campaign progress, insights, and recommendations to clients and internal stakeholders
Address client queries and concerns promptly
Directly manage media strategists to own account execution and client communication
Qualification
Required
Bachelor's degree in Marketing, Advertising, Business, or related field
3+ years of agency experience in digital strategy
A deep understanding of Google Ads, Meta & Programmatic
Hands-on experience with DSPs such as StackAdapt
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Creative thinking and ability to develop compelling ad content
Proficiency in digital advertising and social media management platforms
Preferred
Master's degree in Marketing, Advertising, Business, or related field
Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint)
Familiarity with SEO (Search Engine Optimization)
Familiarity with web analytics tools like Google Analytics
Benefits
Up to 90% company sponsorship for health, dental, and vision
401K with employer match program
Generous PTO for all employees
Company
Accelerated Digital Media
Accelerated Digital Media, a Chicago-based digital marketing agency that serves healthcare and ecommerce clients.
11-50 employees
H1B Sponsorship
Accelerated Digital Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2020 (1)
Funding
Current Stage
Early StageTotal Funding
unknown2025-10-22Acquired
Recent News
Mergers & Acquisitions
2025-10-23
Company data provided by crunchbase