GiveDirectly · 1 week ago
Social Media Manager (Remote)
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $95K/yr
3+ years expGiveDirectly is a nonprofit organization aiming to reshape international giving by providing cash grants directly to the world’s poorest. They are seeking a Social Media Manager to lead their presence across various social platforms, focusing on brand building, audience engagement, and lead generation to raise more money for those in extreme poverty.
CharityFinancial ServicesMobile PaymentsNon ProfitPaymentsService Industry
No H1B
Responsibilities
Lead GiveDirectly’s social media strategy and posting calendar across all major platforms
Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility
Define goals for each channel and measurement framework
Create and edit content (posts, visuals, short videos) that highlight GiveDirectly’s programs, research, and impact
Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content
Manage publishing cadence, community engagement, and platform optimization
Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing
Ensure all channels move in harmony during product launches, campaigns, and announcements
Stay ahead of platform updates, algorithm shifts, and emerging content formats
Proactively suggest new ideas, tests, and experiments
Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities
Identify, approach, and negotiate agreements with highly aligned and impactful content creators for paid collaborations, building a network to activate during rapid-onset emergency responses
Pitch and oversee strong creative concepts for collaborators
Surface ideas for unpaid collaborators for the surrogate team
Partner with internal teams - Growth, Communications, Research, and Country Programs - to identify stories, earned media, campaigns, blogs worth sharing
Support leadership and surrogates in expanding their thought leadership
Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals)
Understand what positive, meaningful engagement looks like, not just vanity metrics
Monitor social chatter and sentiment; escalate when needed
Provide periodic reporting with clear insights and recommendations
Qualification
Required
3+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly
Strong writing and editing skills, with a clear, confident, and empathetic voice
Experience with content design or light video editing tools (Canva, CapCut, Adobe Suite)
Demonstrated ability to turn complex or technical topics into clear, engaging content
Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time
Strong strategic thinking, you know how to build a cohesive brand across multiple channels
Deep understanding of social algorithms, audience behavior, and content performance
Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite)
Deep alignment with GiveDirectly's values and mission
Preferred
Experience in social storytelling for journalism or social impact sectors
Understanding of paid social strategy and how organic content complements it
Background or interest in global development, poverty reduction, or social innovation
Benefits
A positive and supportive team with opportunities for advancement
A demonstrated commitment to helping all staff develop and grow
A competitive salary, including bonus
A robust health benefits plan (exact details will vary by country)
Flexible paid time off
Allowances for desk set-up and learning and development
Company
GiveDirectly
GiveDirectly is a nonprofit organization.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1MKey Investors
GitLab FoundationOmiseGO
2025-01-30Grant
2018-03-28Grant· $1M
Leadership Team
Paul Niehaus
Co-founder & director
Recent News
Business Insider
2025-11-24
Company data provided by crunchbase