Method Recruiting, a 3x Inc. 5000 company · 1 month ago
Director of Retention
Method Recruiting is a fast-growing, performance-driven consumer brand redefining what’s possible through science, data, and bold ambition. They are seeking a Director of Retention to own and scale their retention strategy across the full customer lifecycle, focusing on maximizing customer lifetime value, engagement, and loyalty. This role involves building and optimizing retention programs and collaborating with various teams to enhance customer experiences.
Responsibilities
Own and drive customer LTV and related performance metrics, including repurchase rate, AOV, units per transaction, margin, and retention cohorts
Lead all retention channels end-to-end, including email, SMS, direct mail, and subscription lifecycle programs
Develop and maintain a robust, insight-driven retention calendar aligned with product launches, campaigns, and brand moments
Track, analyze, and report on customer and business KPIs, translating insights into actionable improvements
Optimize existing CRM automations while identifying and building new lifecycle flows across the customer journey
Partner closely with acquisition, creative, and brand teams to deliver cohesive, high-impact, cross-channel initiatives
Collaborate with data and analytics teams to define requirements and support a personalized CRM and customer analytics infrastructure
Aggregate and analyze customer behavior, preferences, and purchase data to improve segmentation, targeting, and personalization
Design and execute a rigorous testing roadmap across messaging, timing, creative, and offers to continuously improve performance
Qualification
Required
5+ years of experience in retention, lifecycle, or CRM-focused roles with hands-on ownership of email programs
Strong understanding of CRM systems, customer data platforms, and database analytics tools
Deep knowledge of email best practices, including deliverability, segmentation, compliance, and CAN-SPAM regulations
Highly adaptable, comfortable operating in ambiguity, and energized by building in fast-scaling environments
Entrepreneurial, roll-up-your-sleeves mindset with a strong bias toward action
Preferred
Customer.io experience preferred, not required
Familiarity with SMS platforms such as Attentive or comparable tools is a plus
Background in direct-to-consumer (DTC) and/or subscription-based businesses strongly preferred
Company
Method Recruiting, a 3x Inc. 5000 company
Method Recruiting is the product of decades of direct experience within the digital marketing industry.