Vistra · 2 months ago
Strategic Design and Experience Lead - Military Community and Family Policy
Washington,DC,US
Full-time
Onsite
Senior Level
5+ years expVistra is a Service-Disabled Veteran-Owned Small Business providing professional support services to Defense, Federal, and Civilian Agencies. They are seeking a Strategic Design and Experience Lead to serve as the Government’s primary design thought partner and customer experience strategist for the Military Community and Family Policy contract, focusing on enhancing user experiences through human-centered design and data-driven insights.
Public Relations
No H1B
Security Clearance RequiredU.S. Citizen Only
Responsibilities
Serve as the Government’s primary design thought partner and customer experience strategist, bridging O&E and IT, Cybersecurity, and Data activities to drive integration and alignment across all customer-facing initiatives
Champion human-centered design principles, ensuring that all products, communications, and digital experiences are accessible, intuitive, and tailored to the needs of military community end-users
Guide the creative and brand strategy, overseeing the translation of MC&FP’s mission, vision, and values into cohesive experiences and messaging that resonate across digital, print, and in-person platforms
Employ data-driven methods to interpret customer feedback and user analytics, collaborating with IT and O&E teams to deliver actionable insights that meaningfully inform experience and service delivery improvements
Lead cross-functional collaboration between O&E and IT/Technical teams to ensure creative solutions are technologically feasible, secure, compliant with relevant standards (e.g., Section 508, cybersecurity policies), and can be effectively implemented at scale
Oversee the design and delivery of digital and physical touchpoints, including websites, social platforms, applications, and stakeholder engagement materials, ensuring unified user journeys and seamless omnichannel experiences
Identify, recommend, and pilot innovative technologies, methods, and processes that advance the quality, impact, and efficiency of customer experiences, leveraging insights from both O&E outreach efforts and IT/data analytics
Facilitate workshops, design sprints, and strategic planning sessions involving both O&E and IT stakeholders to align goals, capture requirements, and co-create solutions for continuous customer experience improvement
Develop, maintain, and communicate standards, guidelines, and best practices for experience design, aligning them with technical, cybersecurity, and data governance frameworks to ensure sustainable, compliant, and future-focused solutions
Monitor and report on cross-domain experience, performance, and risk metrics; proactively provide the Government with recommendations for enhancements, optimizations, and innovative approaches that support MC&FP’s strategic goals
Perform other duties as assigned
Qualification
Required
A minimum of five years' experience shaping and delivering strategic design, customer experience, and/or brand innovation initiatives for Government or largescale enterprise systems
A minimum of five years' experience with human-centered design, analysis of user feedback and behavioral data, and/or creative/brand strategy
A minimum of three years' experience providing design vision and innovation strategies to senior leadership, PMs, and product owners that align with organizational goals and objectives
A minimum of three years' experience applying modern design practices, accessibility standards (e.g., Section 508/WCAG), and digital user experience principles, including managing UI/UX testing, evaluation, and optimization and developing UX strategies that incorporate journey mapping, usability testing, and iterative design in agile website and application development environments, to include native mobile applications, in support of enterprise initiatives and organizational goals and objectives
Bachelor's degree in a relevant field such as Communications, Marketing, Human-Centered Design, or Business
T3 or T5 level clearance is required
US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment
Preferred
Prefer experience working with or interpreting user-centered data, digital performance measures, or customer feedback and user insights to inform strategic goals
Prefer certifications in usability or UX design, project and program leadership (e.g., PMI Project Management Professional or PgMP), human-centered design, or analytics/marketing
Benefits
Medical, dental, and vision benefits
Life and disability insurance
Employer matching 401(k) retirement plan
Paid Time Off
Parental and Bereavement Leave
Professional Development
Company
Vistra
Vistra Communications (Vistra) is an integrated marketing, communications and consulting agency.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Butler
President and CEO
Kelsy Long
Vice President of Marketing and Communications
Recent News
2025-10-09
Company data provided by crunchbase