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Grüns · 3 weeks ago

Senior Manager, Creative Strategy

New York, NY

Full-time

Onsite

Mid, Senior Level

$125K/yr - $150K/yr

3+ years exp

Grüns is focused on providing comprehensive nutrition through convenient gummy supplements. They are seeking a Senior Manager, Creative Strategy to lead the Creative Strategy team, ensuring high-quality creative outputs and performance accountability while managing and developing strategists.

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Responsibilities

Ensure all creative strategy outputs (briefs, scripts, testing plans, performance analyses) meet a high bar for clarity, insight, and performance alignment

Review, refine, and QA creative strategy work across channels and formats before it moves into production

Manage and coach Creative Strategists, helping them sharpen their thinking around hooks, angles, personas, and testing frameworks

Provide direct, actionable feedback that improves the quality and speed of work

Build individual development plans focused on craft, strategic thinking, and performance ownership

Own the connection between creative strategy decisions and outcomes such as nCAC, FO volume, and efficiency

Ensure learnings are documented, shared, and applied across future tests

Push for tighter feedback loops and faster iteration cycles

Establish standards for what 'good' creative strategy looks like at Grüns

Build repeatable frameworks for briefing, angle development, persona definition, and testing roadmaps

Partner closely with Design, Video, and Creative Ops to improve brief quality and creative throughput Absorb day-to-day management, prioritization, and QA responsibilities to free up the Director of Creative Strategy to focus on vision, experimentation, and cross-functional leadership

Qualification

Creative strategyPerformance marketingTeam leadershipCoaching abilityPerformance analysisWriting skillsFeedback skillsStrategic thinkingCommunication skills