Gravie · 1 week ago
Vice President, Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$202K/yr - $336K/yr
10+ years expGravie is on a mission to improve healthcare access through innovative health benefit solutions. They are seeking a Vice President of Marketing to lead growth by building a modern marketing engine focused on performance marketing, brand development, and customer insights.
Employee BenefitsHealth CareInsuranceInsurTech
Hiring Manager
Rebecca Krus Nash
Responsibilities
Define and execute a comprehensive marketing strategy to drive lead generation, pipeline growth, and customer acquisition across the small and midsize employer market
Own the full marketing budget and lead annual and quarterly operating planning, ensuring resources are allocated to the highest-impact initiatives and align with company growth targets
Build and scale performance marketing programs across digital, social, SEO/SEM, and lifecycle channels with a focus on efficiency, experimentation, and ROI
Create clear measurement and attribution frameworks to evaluate channel performance, inform spend allocation, and improve cost-effectiveness over time
Develop and evolve a differentiated brand narrative that reflects the company’s mission to simplify and modernize health plan solutions for SMBs
Lead integrated marketing campaigns and thought leadership initiatives that increase visibility with brokers, employers and members
Enhance a customer insights capability that transforms data and research into actionable strategies to inform product, pricing, and positioning decisions
Partner closely with Product and Sales to craft compelling messaging, positioning, and go-to-market plans that accelerate adoption of new offerings
Oversee all external communications, including PR, media relations, and thought leadership, to strengthen the company’s credibility and visibility in the market
Build a marketing organization that blends analytical rigor, creative storytelling, and operational excellence — balancing in-house talent with agency and contractor support
Foster a culture of agility, innovation, and accountability, that incorporates AI and success is measured by impact
Serve as a key member of the Revenue leadership team, collaborating cross-functionally to shape GTM strategy and ensure marketing is tightly aligned with business objectives
Qualification
Required
10+ years of progressive marketing experience, including 5+ years in a leadership role at a high-growth or startup environment
Proven track record of building and scaling performance marketing programs that drive measurable growth
Strong foundation in go-to-market execution with particular expertise in building a performance marketing function
Experience in healthcare, health insurance, benefits or related industries required
Deep analytical skills and comfort with marketing automation, CRM, and analytics tools
Ability to thrive in ambiguity, balancing strategic priorities with hands-on execution
Exceptional leadership, communication and team-building skills
Bachelor's degree in Marketing, Business, or related field
Preferred
MBA or equivalent experience preferred
Benefits
Alternative medicine coverage
Generous PTO
Up to 16 weeks paid parental leave
Paid holidays
A 401k program
Transportation perks
Education reimbursement
Paid paw-ternity leave
Company
Gravie
Gravie is an insurance company that designs health benefits plans for small and midsize employers.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$532.62MKey Investors
Trinity CapitalGeneral AtlanticGeorgian
2025-06-01Private Equity· $150M
2024-06-25Debt Financing· $40M
2023-03-21Private Equity· $179M
Leadership Team
Charles Marentette
CFO
Amy Spartz
Chief People Officer
Recent News
2025-08-08
CB Insights
2025-08-08
Coverager - Insurance news and insights
2025-04-23
Company data provided by crunchbase