GoodParty.org · 2 days ago
Senior Marketing Operations Manager
United States
Full-time
Remote
Senior Level
$136K/yr - $170K/yr
7+ years expGoodParty.org is an AI-driven tech platform transforming democracy by empowering independent candidates. The Senior Marketing Operations Manager will ensure campaigns are data-driven and optimized for growth by managing the systems and data infrastructure that support marketing and sales efforts.
MobileOpen SourcePoliticsSocialSoftware
No H1B
Responsibilities
Own and operate the marketing and sales operations stack end-to-end, ensuring HubSpot, outbound tooling, analytics, and integrations work reliably together as we scale
Manage and improve candidate ID and lead generation operations from third-party vendors including lead ingestion, email validation, enrichment, segmentation, outbound handoff, and feedback loops on lead quality
Serve as a senior HubSpot operator, owning workflows, properties, lifecycle stages, lists, scoring models, and automations that support acquisition, activation, and sales follow-up
Partner closely with Sales to improve sales ops infrastructure, including call and meeting tracking, outcome enforcement, automated follow-ups, and reliable reporting for prospect connect and connect-to-close rates
Implement and refine lead scoring, segmentation, and lifecycle execution, translating agreed-upon strategy into working systems that Sales and Growth actually use
Build and enforce campaign architecture and tracking standards, including UTMs and HubSpot Campaigns, so campaign performance can be accurately measured across HubSpot, analytics tools, and ad platforms
Audit, clean up, and stabilize existing marketing automation, reducing redundant workflows, preventing property conflicts across systems, and improving overall system reliability
Build, maintain, and enhance marketing and sales dashboards, ensuring the growth team has clear and granular visibility into funnel health, channel performance, and growth efficiency
Support analytics and tracking infrastructure, including GA4, GTM, Segment, and Amplitude, by cleaning up events, improving data quality, and enabling better downstream reporting
Improve outbound and lifecycle email operations, including deliverability, suppression logic, subscription preferences, and data sync between tools
Document systems, workflows, and decisions, leaving behind clear runbooks, ClickUp walkthroughs, and guidance so the team can scale without reintroducing data debt
Collaborate on a fast-moving, results-driven team. Report to the Director of Growth
Qualification
Required
7+ years of experience in marketing operations, revenue operations, or sales operations in a high-growth environment
Deep, hands-on HubSpot expertise — you've built and maintained complex workflows, lifecycle models, scoring systems, and automations, not just used the tool
Strong sales ops experience, including supporting outbound motion, call and meeting tracking, follow-up workflows, and CRM data discipline
Comfort operating across multiple systems at once, including CRM, outbound tools, analytics platforms, and data integrations
Proven ability to clean up and stabilize systems, prioritize what matters, and ship improvements without breaking things
Strong analytical skills, with experience diagnosing funnel performance issues and translating insights into operational changes
High attention to detail and strong QA instincts when working with automation, tracking, and data
Clear communicator and documenter, able to explain complex systems to non-technical stakeholders and leave behind durable documentation
Ability to work cross-functionally with Marketing, Sales, Product, and Data, and to manage multiple parallel projects without losing momentum
Preferred
You've worked in a B2B SaaS or high-growth startup with real outbound sales motion
You know Python, SQL, and similar database programming languages and have worked with Databricks or Metabase
You've supported or implemented lead scoring, ICP frameworks, or lifecycle models at scale
You have experience with tools like Segment, Amplitude, Insycle, Instantly, or sales dialers
You've helped untangle CRM or analytics setups that were being used as both an operational system and a source of truth
You've studied, worked, or volunteered in politics, civics, or democracy reform
You're motivated by GoodParty.org's mission and want to apply your skills to something bigger than optimizing ads
Benefits
100% coverage of health, dental, and vision benefits for you and your dependents.
Unlimited PTO (sick and vacation) policy.
401(k) program available so you can contribute toward retirement savings (no employer match).
Individual learning & development budget to fund your growth.
$50/month to help with your internet and other expenses.
If you prefer co-working, that’s an option we can discuss too.
Fully funded for our mission.
Company
GoodParty.org
GoodParty.org is empowering Independents to run, win, and serve so we can transform civic leadership.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Farhad Mohit
Founder
Recent News
Company data provided by crunchbase