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Crypto.com · 3 weeks ago

Influencer Marketing Lead (Sports Predictions)

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $130K/yr

5+ years exp

Crypto.com is the world's fastest growing global cryptocurrency platform, serving more than 150 million customers. They are seeking an Influencer Marketing Lead to own the influencer channel and strategy for their sports predictions product, collaborating on full-funnel strategies and managing diverse influencer talent across various platforms.

Financial Services

Responsibilities

Full-Funnel strategy: Collaborate with stakeholders on the design of the influencer roadmap and strategy for our sports prediction product. Then execute the plan to balance top of funnel awareness with bottom funnel customer acquisition

Multi-platform management: Source and manage a diverse portfolio of talent across all major social media channels (X, YouTube, TikTok, Twitch), including Podcasts and non-traditional influencer channels

Commercial Negotiations: Execute a range of deal structures (CPA, Rev-Share, Flat fee and Gifting), ensuring all partnerships remain efficient against a target CPM

Creative and Technical Execution:

Campaign Collaborations: Work alongside the Sports Prediction Growth Hacker to integrate influencers into campaigns, bespoke incentives, and event-specific promotions

Whitelisting & Amplification: Manage influencer whitelisting and paid media amplification to extend content reach, utilizing platforms like Meta ads manager to optimise performance

Community integration: Collaborate with the internal community management team to ensure influencers are authentically integrated into the community strategy for the product

Compliance Leadership and Vetting:

Regulatory Problem-Solving: Act as the primary interface for Legal and Compliance teams to overcome ambiguities and implement scalable, compliant solutions

Vetting and due diligence: Own the influencer vetting process, ensuring all talent aligns with the legal department’s requirements and advertising standards

Operational excellence: Maintain clear documentation of influencer compliance workflows, providing a feedback loop to stakeholders

Live content guardrails: Partner with the legal and compliance teams to draft and implement guidelines for live-streamed and unscripted content, ensuring the product and content remains compliant

Cross-Functional Influence and reporting:

Stakeholder Reporting: Utilize Tableau and Impact.com reporting to measure and communicate growth and channel value to senior leadership

Event Representation: Attend key US-based industry events and conferences alongside the team to recruit partners and represent the product

Hybrid execution: Balance direct influencer outreach with the management of specialist external agencies to scale the influencer program rapidly and meet different targets

Qualification

Influencer ManagementUS Sports BettingInfluencer Program DevelopmentInfluencer Management ToolsNegotiation SkillsHigh-Volatility AdaptabilityPodcast AdvertisingLive Stream ComplianceUS State-Level Gaming KnowledgeSelf-Starter Temperament

Required

5+ years of experience in Influencer Management, with a proven track record in the US Sports Betting (OSB), financial services, or regulated gaming sectors

Deep understanding of the US influencer landscape, including experience managing talent of various types and sizes

Proven experience in building an influencer program from scratch or launching a new acquisition channel in a highly regulated market

Expert technical proficiency with influencer management tools like Impact.com creator or similar platforms for attribution and tracking

A strong negotiator able to rapidly secure influencer agreements and manage agency/talent manager relationships

Self-Starter Temperament: Ability to thrive under pressure, meet short deadlines, and find solutions in ambiguous environments

Comfortable in a high-volatility environment where product features and budget may change rapidly

Preferred

Technical proficiency with Podcast advertising and host-read sponsorships

Experience working with live stream influencers (Youtube, TikTok, Twitch) and navigating real-time compliance risks

Background in navigating US state-level considerations for gaming or financial products

Benefits

Competitive salary

Attractive annual leave entitlement including: birthday, work anniversary

401(k) plan with employer match

Eligible for company-sponsored group health, dental, vision, and life/disability insurance

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Company

Crypto.com

Glassdoor3.2

Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy.

Founded in 2016

Singapore, SG

1001-5000 employees