KAYALI · 1 month ago
Trade Marketing Manager (Americas)
New York, NY
Full-time
Hybrid
Senior Level
5+ years expKAYALI is a modern fragrance company founded by Mona Kattan, aiming to build a global community of fragrance lovers. The Trade Marketing Manager will lead trade marketing efforts, develop strategic trade plans, and partner with sales teams to maximize business results and market share in the region.
BeautyE-CommerceManufacturing
Responsibilities
Ownership and delivery of compelling brand growth strategy for respective markets in partnership with sales & marketing
Leverage retailer insights to maximize growth and share with retailers
Primary liaison between internal and external functions to drive business growth
Provide active support to the sales & marketing teams to enable the achievement of sales plans
Serve as the leader for the creation of impactful trade programs that are consistent with the brand's overall strategies, budget and profit targets
Responsible for providing all retail partners with timely information on all calendarized programs; liaises regularly with global marketing teams to ensure programs meet regional needs
Owner of the campaign toolkits, developing a comprehensive bible for all key launches and core activation so that local markets have all information, support assets
Responsible and accountable for the planning execution of all components of the approved strategy and integrated brand plans to ensure delivery of timely integrated 360 campaigns by the regional teams
Own development and execution of all customer specific promotional programs
Responsible for the efficient utilization of trade funds to achieve brand/company goals and growth in sales and market share
Participate in the development of sales & marketing plans
Provide tracking and evaluation of trade spending utilization and effectiveness
Provide guidance, in conjunction with Sales and Demand Planning, for existing and new products forecast with brand priorities and guidelines - maximizing efficiency and deliverables
Work with Creative, Education, Events and Sales teams to create high-quality and flawless execution at point of sale
Ideate retailer specific strategies along with sales & marketing, defining marketing priorities, identifying key programs to support, and adjust priorities going forward based on program findings
Oversees preparation and delivers presentations for sales and retailer meetings, as well as regional and strategy meetings on an as-needed basis
Qualification
Required
5+ years of related retail marketing experience (beauty and/or luxury experience)
End-to-end beauty product launches
Innovation ideation and retail strategy
Partnering with global teams to develop regional strategy
Strong creativity, retail marketing & outside of the box thinking skills
Excellent team player
Excellent oral and written communication, analytical, and creative skills
Financial business acumen is a critical requirement. Understanding ROI, financial levers, and the financial impact of decisions and resources on operational activities
Preferred
Previous experience in fragrance
Benefits
Premium Medical/Dental/Vision coverage
Find Your Magic Days
Volunteer Day
Professional Development Days
Birthday leave
Egg Freezing Benefits
Employee discounts on Kayali products
Quarterly product gifting
Company
KAYALI
KAYALI is a manufacturer of luxurious fragrance with range of scents which is long-lasting, and cruelty-free Founded by Mona Kattan
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-02-17Private Equity
Recent News
Global Cosmetics News
2025-12-22
Global Cosmetic Industry Magazine
2025-11-08
Company data provided by crunchbase