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American Society of Clinical Oncology (ASCO) · 2 weeks ago

Specialist, Global Marketing, Communications, and Program Strategy

Alexandria, VA

Full-time

Hybrid

Senior Level

5+ years exp

The American Society of Clinical Oncology (ASCO) is a leading medical society representing doctors who care for people with cancer. They are seeking a Specialist in Global Marketing, Communications, and Program Strategy to support the development and execution of marketing campaigns focused on Meetings, Education, and Research for ASCO's products and services.

Health CareNon ProfitOncology

Culture & Values

Responsibilities

Support the development and execution of integrated marketing and communications campaigns to increase brand awareness and engagement for assigned ASCO products and services in support of the organization’s business including the global oncology community

Collaborate with internal stakeholders to determine creative messaging needs for assigned focus areas

Develop content and messaging for assigned ASCO products and service areas, producing a range of content, including promotional collateral, messaging frameworks, social media copy, digital advertising copy, email content, print, and direct mail

Utilize internal QA policies to ensure clear, concise communications that follow internal branding standards and ASCO policies

Work with director and marketing analytics team to develop post-campaign reports

Liaise with external agencies as needed, monitoring invoices and budgets for channels, processing invoices, and ensuring campaigns remain within budget

Facilitate/guide executive and volunteer leadership in their roles as ASCO thought leaders and spokespersons when appropriate

Undertake assignments as needed to support ICM department needs and initiatives, and ASCO objectives

Collaborate closely with ICM team members (e.g., PR/Media, Comms, Digital, Brand, Web,) to ensure seamless execution of marketing campaigns, providing clear direction and facilitate timely delivery of assets and deliverables

Serve as the supporting marketing contact for program stakeholders, foster strong relationships to understand program objectives, and translate into effective marketing campaign goals, strategies, and execution

Ability to work east coast business hours to contribute to stakeholders and business needs; and occasional flexibility for scheduled calls across time zones with our international agencies during peak annual campaign periods (approx. 6-8 weeks) with advance notice

Qualification

Marketing strategyContent creationMulti-channel marketingBrand managementProject managementCommunication skillsMicrosoft Office SuiteTime managementOrganizational skillsAttention to detailAdaptability

Required

Bachelor's degree in Marketing, Communications, or a related field or equivalent years of experience

5 years of experience in a marketing agency, internal marketing department, or association/nonprofit

Multi-channel marketing experience working with campaigns across email, web, paid ads, organic social media, video content, etc

Proficient in Microsoft Office Suite (Office, Outlook, Word, Excel) marketing project management platform

Preferred

Experience in design development and maintaining brand standard

Demonstrated success in leading cross-functional projects, showcasing the ability to influence and build strong relationships with leaders and stakeholders at all levels within an organization

Prior experience with oncology, health care, or other scientific or medical meetings and/or event marketing