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Smith Publicity, Inc. · 3 weeks ago

Publicist/Senior Publicist, Thought Leadership & Books (4–6 Years Experience)

New Jersey, United States

Full-time

Hybrid

Mid, Senior Level

$65K/yr - $75K/yr

4+ years exp

Smith Publicity, Inc. is an award-winning book publicity and thought leadership agency that helps authors and industry leaders build enduring platforms. The role of Senior Publicist involves leading book launches and campaigns, developing messaging, and serving as a strategic partner to clients.

Public Relations & Communications

Growth Opportunities

Responsibilities

Directly support and/or lead book launches within the context of broader thought leadership and brand strategy

See the full picture—understanding the client’s ideas, goals, audience, and ecosystem

Serve as a strategic partner to authors and experts, not just a campaign manager

Work independently with trust, while collaborating closely with a seasoned, supportive team

Lead nonfiction book and expert campaigns from strategic development through execution

Develop tailored messaging, positioning, and media angles that honor both the book and the client’s broader platform

Pitch and secure coverage across print, digital, broadcast, podcasts, newsletters, and expert commentary opportunities

Identify and act on opportunities beyond traditional book coverage, including trend-driven, timely, and thought leadership placements

Serve as the primary client contact, communicating clearly and consistently through campaign updates, calls, and strategy discussions

Act as a sounding board and strategic guide through select brand elevation and marketing initiatives in support of the book launch and beyond (i.e. pre-order strategies, book incorporation into digital presence, network engagement, speaker positioning, etc.)

Collaborate with clients, colleagues, and partners to adapt complex ideas into compelling, accessible media narratives

Track results, navigate challenges transparently, and refine strategy as campaigns evolve

Qualification

Public RelationsStrategic DevelopmentMedia RelationsCisionMuckRackCuriosityCommunication SkillsOrganizational SkillsCollaboration

Required

4–6 years of experience in PR or publicity, ideally including nonfiction books, experts, or thought leaders

Interested in shaping ideas and narratives—not just securing placements

A strong, confident writer and communicator who can translate big ideas into compelling media angles

Media-savvy and news-aware, with good instincts for relevance, timing, and long-term positioning

Organized, self-directed, and comfortable owning multiple campaigns at once

Curious, collaborative, and eager to grow your strategic skill set

Comfortable working directly with high-level authors, entrepreneurs, and subject-matter experts

Preferred

Experience with Cision and/or MuckRack

Familiarity with social media, newsletters, or brand/platform strategy

Benefits

Comprehensive benefits including medical (Horizon BCBS of NJ), dental, vision, life insurance, short-term disability, paid parental leave, and a 401(k) through Mutual of Omaha

Flexible, remote-first work environment with the option to work up to three days a week from our Cherry Hill, NJ office

Generous paid time off, sick time, and a full agency closure at year-end

A culture that genuinely supports flexibility, inclusivity, and life outside of work

Ongoing professional development through internal training, leadership access, outside experts, and real-time campaign learning