ViiV Healthcare · 1 month ago
Marketing Director, Long-Acting HIV Prevention, US Launch Lead
Durham Blackwell Street
Full-time
Hybrid
Director/Executive
8+ years expViiV Healthcare is a global specialty HIV company focused on researching and delivering new medicines for people living with and at risk of HIV. The Marketing Director, Long-Acting HIV Prevention – U.S. Launch Lead will lead the U.S. commercialization strategy for innovative HIV prevention medicines, collaborating with various teams to ensure effective launch and market presence.
BiotechnologyHealth Care
Responsibilities
Lead the end-to-end U.S. commercialization strategy for the future generation of Long-Acting Injection for HIV Prevention; one of ViiV’s most critical innovation launches to continue protecting people who could benefit from HIV prevention medicines
Lead U.S. brand strategy development in close partnership with senior HIV Prevention leadership, including HCP, Digital, Strategy and Community Marketing Directors in the team
Own cross-functional launch readiness across Medical, Communications, Market Access, Payer, and Implementation teams; drive accountability for plans, milestones, and identification of gaps or resource needs
Partner with Sales and Sales Operations to assess promotional strategy, field effectiveness, and executional evolution over time
Deliver a cohesive strategy that builds upon the current cabotegravir brand foundation and is anchored in deep field, customer, and market insights
Define and build a roadmap that can be leveraged by Treatment teams for future portfolio launches, ensuring treatment perspectives are incorporated where appropriate
Lead regular communication with senior internal stakeholders, including establishing governance forums, operating cadence, and clear decision-making inputs and outputs
Assess competitive landscape to evolve positioning of the product in conjunction with Global Teams
Continuously assess the competitive landscape and evolve product positioning in close collaboration with Global teams
Lead financial planning, including investment recommendations versus forecast, supported by ROI diagnostics and performance measurement
Leverage Insights & Analytics to define research priorities that continuously optimize brand strategy and execution
Partner across the organization to elevate brand needs and simplify implementation for customers and consumers
Develop an external engagement strategy that incorporates the voice of patient ambassadors and external experts, in partnership with portfolio and medical teams
In partnership with Strategy and Medical, develop a clear peer-to-peer (P2P) engagement plan to socialize pre-launch information and anticipate market needs
Define the agency engagement model and oversee the phased transition of marketing agency support as the brand evolves
Provide mentorship and leadership to a high-performing marketing team
Cultivate the GSK cultural pillars: Ambitious for patients, accountable for impact, and doing the right thing
Qualification
Required
Bachelor's degree in Business, Public Health, Life Sciences, or a STEM-related field
8+ years of commercial marketing experience within pharmaceutical or biotechnology organizations
3+ years of people management experience
U.S. commercial experience leading pre-launch and launch phases for pharmaceutical brands
Sales experience, with demonstrated understanding of field execution
Experience working cross-functionally with Medical, Regulatory, and Market Access teams
Experience using data analytics to develop marketing strategies
Preferred
Advanced degree (MBA or equivalent postgraduate qualification) preferred
Deep expertise in the U.S. pharmaceutical commercial environment
Experience with implementation models (e.g., specialty pharmacy, buy-and-bill, site-of-care complexity)
Field leadership experience
Broad commercial experience (e.g., market access, strategy, operations)
Experience in HIV prevention and/or long-acting therapies in the U.S. market
Familiarity with omnichannel marketing platforms
Demonstrated use of AI / advanced analytics to drive commercial decisions
Experience collaborating with community organizations, advocacy groups, or public health programs
Comfortable working in a hybrid model with regular in-person collaboration
Benefits
Domestic relocation package
Comprehensive benefits program
Company
ViiV Healthcare
ViiV Healthcare is a global specialist HIV company established in November 2009 by GlaxoSmithKline (NYSE: GSK) and Pfizer (NYSE: PFE) It is a sub-organization of Pfizer.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kela Lopez
Finance Business Partner
Stefania Bello
HR Business Partner
Recent News
BioWorld Financial Watch
2026-01-25
2026-01-23
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