Texas Children's Hospital · 1 month ago
Manager of Paid Media
Houston, TX
Full-time
Hybrid
Mid, Senior Level
5+ years expTexas Children's Hospital is a leading healthcare provider dedicated to pediatric care, education, and research. They are seeking a Paid Media Manager who will be responsible for leading cross-channel paid media strategies, optimizing campaigns across digital and traditional platforms, and managing a team of specialists.
EducationHealth Care
Responsibilities
Develops integrated media strategies across digital and traditional channels, including programmatic, SEO/SEM, paid social, broadcast & streaming TV, out of home, audio and emerging platforms
Evaluates and negotiates opportunities in local and national markets
Ensures media recommendations align with campaign goals, audience segmentation, creative strategy, and business objectives
Serves as the in-house digital media subject matter expert with hands-on knowledge of programmatic, SEO, SEM, and paid social
Oversees platform strategy, optimization, measurement framework, and performance insights across all channels
Monitors campaign performance and optimizes in real-time for efficiency and effectiveness
Manages, mentors, and supports a team of paid media specialists and coordinators
Collaborates with external partners and internal marketing, brand, creative and analytics/digital teams
Qualification
Required
Bachelor's degree in marketing/advertising, journalism, healthcare, hospitality/events or related field
5 years of paid media planning and buying experience
Preferred
Master's degree in business administration, health administration, or MS in related field
Prior agency and/or healthcare experience
Local and national buying experience
Company
Texas Children's Hospital
Texas Children’s Hospital is a world-class pediatric facility, nationally recognized as a top children’s hospital.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Aisha J.
Vice President of Corporate Governance and Chief of Staff to the President & CEO
Mark Wallace
President and CEO
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