RR Donnelley · 1 month ago
Paid Social Specialist 1
United States
Full-time
Remote
Entry Level
$55K/yr - $83K/yr
1+ years expRRD is a leading global provider of marketing, packaging, print, and supply chain solutions. The Paid Social Specialist I will support the execution of paid social programs, managing campaigns and optimizing performance across platforms like Meta, TikTok, and Pinterest while ensuring quality and effectiveness in client communications.
Marketing & Advertising
Responsibilities
Work on paid social campaign execution from end-to-end, including campaign setup and structure, tracking implementation, optimization and in-market management, and post-campaign reporting
Monitor, track and evaluate campaign performance, develop reports and recommendations for future campaigns
Ensure accuracy of campaign set up by following a rigorous quality check process and implement weekly optimizations to enhance performance
Identify opportunities for optimizing paid social programs for clients and effectively communicate these to clients and internal teams
Work within our internal proprietary platforms to develop target audience data-sets for use within campaigns
Stay up-to-date on all things paid social, including the latest trends and updates within the social platforms for regular and special category ads, especially Meta, TikTok, and Pinterest
Set up testing for ads, including audience pools, enhancements, placements, demographics, and creative
Qualification
Required
Bachelor's Degree in Business, Marketing, Communications, or similar field
1-3 years previous experience working on paid social campaigns (Facebook and Instagram)
Desire to interact with internal and external customers
Experience working with social platforms, including Facebook/Instagram
A desire to work in a fast-paced environment with lots of autonomy and responsibility
Knowledge of campaign metrics and analysis
Ability to work both independently and as part of a team
Detail oriented, highly organized, with a keen eye for consistency
Excellent communication and writing skills
Demonstrate curiosity for learning new skills and be self-driven to stay current on digital marketing and social trends
Preferred
Familiarity with Pinterest & TikTok Ads Platform
Experience with Special Category Ad Trafficking
Benefits
Medical, dental, and vision coverage
Paid time off
Disability insurance
401(k) with company match
Life insurance
Other voluntary supplemental insurance coverages
Parental leave
Adoption assistance
Tuition assistance
Employer/partner discounts
Company
RR Donnelley
RRD provides a complete portfolio of marketing, packaging, print and business services to the world’s most respected brands, including 91% of the Fortune 100.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Tom Quinlan
President & Chief Executive Officer
Drew Coxhead
Chief Financial Officer
Recent News
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2024-04-25
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financialcontent.com
2023-07-19
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