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Legend Biotech · 1 day ago

Senior Director/ Director, HCP Professional Promotion Marketing

Bridgewater, New Jersey, United States

Full-time

Hybrid

Director/Executive

$216K/yr - $284K/yr

Legend Biotech is a global biotechnology company dedicated to treating life-threatening diseases. They are seeking a Senior Director/ Director, HCP Professional Promotion Marketing to lead the marketing efforts for CARVYKTI, collaborating closely with Johnson & Johnson to maximize its market opportunity.

BiotechnologyHealth CareLife ScienceOncologyTherapeutics

Responsibilities

Lead the development of HCP professional promotion marketing plans informed by customer and market insights

Partner with J&J in the development of key messages, engaging content, and effective tactics while managing project plans to meet timelines

Collaborate with Insights & Analytics to initiate and analyze market data/research to gain a deep understanding of the customers, brand, multiple myloma, and CAR-T treatment landscape

Monitor market data and translate signals, competitive insights, and landscape data into actions and decisions

Collaborate with the Key Customer Engagement Team to gain HCP insights that will help inform strategy and executional efforts

Identify strategic market opportunities and make recommendations to enhance brand penetration

Collaborate with sales training and head of sales to support field force training of marketing strategy, messaging, and materials

Partner with other marketing leads such as nurse, omnichannel/digital, patient marketing, market development to deliver content that is aligned and consistent across marketing functions

Manage key agency partners to execute plans and tactics effectively, timely, and within budget

Collaborate with internal stakeholders such as sales, insights and analytics, sales training, commercial operations, medical, market development, and other relevant functions

Create and monitor HCP key performance indicators

Identify appropriate measures of ROI and develop comprehensive reporting to evaluate and measure effectiveness of tactics

Develop and deliver presentations to senior management and other internal/external stakeholders

Ensure compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions with healthcare professionals, payers, advocacy and other business partners

Qualification

Oncology experienceHematology knowledgeCAR-T therapy experienceProject planningLeadership skillsStrategic capabilitiesCommunication skillsCreativitySelf-starter

Required

BA/BS required; MBA helpful but not required

Extensive relevant business experience required, of which, several years should be in sales and marketing

Oncology experience required, strong science background with deep knowledge of Hematology/Oncology highly preferred

Must have extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking

Must be a self-starter, highly accountable, and have strong project planning and organization skills

Must have experience handling multiple demands and priorities on time, gaining alignment and driving decision-making across cross-functional teams

Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments

Strong written and oral communication skills

Must be able to travel (25%) as dictated by business need