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Engine by Starling · 3 weeks ago

Marketing Associate (North America) - Engine by Starling

New York, New York, United States

Full-time

Hybrid

New Grad, Entry Level

Engine by Starling is transforming the banking landscape with their cutting-edge core banking software. They are seeking a motivated Marketing Associate to support their North American go-to-market efforts across campaigns, events, sales, and partner marketing.

BankingCloud Data ServicesSaaSSoftware

Responsibilities

Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms

Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team

Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed

Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution

Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows

Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support

Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM

Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners

Coordinate partner deliverables including content, digital assets, timelines, and reporting

Help maintain strong communication and project alignment with partner teams

Coordinate regional content needs

Support content localisation, coordination, and distribution across North American marketing channels

Manage updates to regional collateral, landing pages,l templates, and campaign assets

Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement

Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs

Provide market insights, event insights, and campaign metrics to help accelerate sales cycles

Maintain strong communication around target accounts, event follow-ups, and campaign calendars

Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers

Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities

Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends

Qualification

B2B SaaSMarketing OperationsHubSpotCampaign ExecutionEvent PlanningContent CoordinationSales SupportLead GenerationCommunicationProject Management

Required

Experience in B2B SaaS, especially within financial services, banking, consulting, or fintech

Motivated and eager to gain deeper expertise in marketing operations, campaign execution, and field marketing

Ability to assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms

Experience managing campaign workflows, data hygiene, and lead routing

Familiarity with sales and marketing automation processes, specifically HubSpot

Ability to build and maintain dashboards, reports, and analytics to track campaign and event performance

Experience supporting the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows

Ability to coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support

Experience executing follow-up processes to ensure leads are recorded effectively

Ability to assist with the execution of joint campaigns, events, and co-marketing programs with partners

Experience coordinating partner deliverables including content, digital assets, timelines, and reporting

Ability to coordinate regional content needs and support content localisation, coordination, and distribution

Experience managing updates to regional collateral, landing pages, templates, and campaign assets

Ability to collaborate closely with sales teams to ensure marketing activities are aligned to pipeline needs

Experience providing market insights, event insights, and campaign metrics to help accelerate sales cycles

Ability to maintain strong communication around target accounts, event follow-ups, and campaign calendars

Experience sourcing, qualifying, and engaging new business leads through research-driven methods

Ability to conduct outbound prospecting through personalised communication channels

Company

Engine by Starling

Engine by Starling is a cloud-native, SaaS banking platform that delivers all the capabilities to run a highly competitive and cost-effective digital bank.

Founded in 2022