Confidant · 1 month ago
Senior Manager, Consumer PR
New York, NY
Full-time
Hybrid
Mid, Senior Level
$82K/yr - $95K/yr
4+ years expConfidant is a creative and strategic communications agency looking for a Senior Manager, Consumer PR to lead consumer brands across various categories. This role involves developing integrated media strategies, nurturing media relationships, and shaping client narratives to enhance earned media efforts.
AdvertisingMarketingPublic Relations
Responsibilities
Develop and lead earned-first, integrated media strategies aligned with clients’ business objectives, generating proactive ideas and value beyond the scoped work when appropriate
Translate client goals into compelling narratives, campaigns and moments that break through culturally and commercially
Deliver informed strategic recommendations grounded in best-in-class consumer PR practices, performance insights and evolving media behaviors
Stay ahead of the changing media and creator landscape, nurturing strong relationships with traditional, digital, emerging and niche outlets; regularly share insights and recommendations with clients and internal teams
Serve as a day-to-day client lead or deputy, building trust through clear communication, thoughtful counsel and strong execution
Proactively anticipate client needs, manage priorities across multiple accounts and keep concurrent workstreams moving efficiently
Oversee day-to-day account operations, including integrated workflow coordination, team management, timelines and quality control
Leverage AI and emerging technologies (e.g., media intelligence, trend forecasting, content development, reporting and workflow automation tools) to inform strategy, optimize outreach, streamline processes and enhance results
Partner with influencer, social and paid media teams to support creator partnerships and paid media integrations that complement earned efforts
Participate in new business development, including pitch strategy, ideation, writing and presentations
Contribute to team growth by fostering collaboration and upholding Confidant’s culture of creativity, curiosity and accountability
Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “wow” factor for clients
Qualification
Required
4+ years of relevant experience (agency and/or in-house) developing and executing consumer PR programs for established or challenger brands
Strong strategic understanding of modern consumer communications, integrating earned media, influencers, social, paid amplification, analytics and creative storytelling
Proven ability to develop media strategies and maintain deep, trusted relationships with consumer, lifestyle, trade and emerging media
Experience delivering programs that drive measurable impact, from awareness and engagement to consideration and conversion
Comfortable using AI-driven tools and platforms to support research, trend analysis, media targeting, content development, reporting and optimization; curiosity to continuously test and adopt new technologies
Collaborative, solutions-oriented mindset with the ability to manage both internal teams and client expectations effectively
Experience translating research and insights—primary and/or secondary—into actionable strategies and compelling narratives
Exceptional written, verbal and presentation skills, with the ability to tailor communication for different audiences
Highly organized, proactive and adaptable in a fast-paced, high-energy environment; able to work independently while thriving as part of a team
Benefits
Competitive salaries and bonuses
Paid parental leave
Holidays and volunteer time off
Ample PTO
Comprehensive healthcare, vision, and dental coverage
Professional growth and development programs to help advance careers
Charitable giving benefit
Matching 401k
Flat structure, caring culture.
Company
Confidant
Confidant is a marketing and public relation agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Garland Harwood
Co-Founder | Principal | Communication Strategist
Ken Byers
Co-Founder | Principal | Brand Strategist
Recent News
2024-12-20
Company data provided by crunchbase