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Goodwin · 4 weeks ago

Senior Analyst, Marketing Analytics

Boston

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $115K/yr

5+ years exp

Goodwin Procter LLP is a leading law firm that collaborates with innovative investors and entrepreneurs across various industries. The Senior Analyst of Business Intelligence & Analytics will support the BI&A team by providing critical insights and enhancing analytical tools for data-driven decision-making across the firm.

Intellectual PropertyLaw EnforcementLegalLife ScienceReal Estate

Comp. & Benefits

Responsibilities

Design, develop, and build high quality data visualization, reporting, and analytical solutions

Enhance the quality, functionality, and performance of current reporting solutions. Address and resolve questions or incidents escalated by business users

Transform disparate data sources into scalable data products and visualizations that effectively communicate business insights

Evaluate and enhance operational processes and data workflows for scale, simplicity and reliability

Ensure highest standard of data integrity and quality through the development of robust and automated quality control processes

Qualification

Data visualizationData modelingCRM systemsData preparation toolsData analysisMS ExcelCustomer segmentationAgile delivery modelCommunication skills

Required

Bachelor's Degree required, preferably in a quantitative discipline (e.g., Computer Science, Statistics, Engineering, Mathematics, or similar)

Minimum of 5+ years of work experience in business intelligence / analytics role, preferably with some exposure to legal or professional services

Minimum of 2+ years of work experience in customer / marketing / sales analytics

Experience working with CRM systems (e.g. Dynamics, Salesforce)

Proven experience building and managing customer segmentation models

Experience working across the marketing technology tech stack, i.e. email marketing systems, Cvent (events), Google Analytics & Parse.ly (web analytics), and Sprout (social media)

Ability to analyze, structure, and contextualize vast, unstructured, or incomplete data

Demonstrated proficiency with data visualization tools, e.g. Tableau, PowerBI, or Looker

Demonstrated proficiency with data preparation tools, e.g. Microsoft Fabric Notebooks & Data Pipelines, Alteryx, Tableau Prep, and related querying languages (SQL)

Demonstrated proficiency with MS Excel, including advanced features such as pivot tables and vlookup

Strong verbal and written communication / presentation skills