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GoodPower · 2 weeks ago

Help us build a better economy that works for everyoneCreator Marketing Director, Streaming

United States

Full-time

Remote

Director/Executive

$120K/yr - $140K/yr

8+ years exp

GoodPower is working globally to unlock the economic potential of the energy transition. The Creator Marketing Director, Streaming will devise and execute large-scale creator marketing campaigns, focusing on innovative strategies in streaming platforms and podcasts to amplify GoodPower's mission.

AdviceEducationNon Profit

Responsibilities

Drive the creation and execution of innovative streaming and long-form creator partnerships on relevant platforms that serve and amplify GoodPower’s mission and goals

Explore, develop, and test new campaign ideas, frameworks, and platforms/channels (e.g. Twitch, podcasting) that address our existing audience gap by helping us resonate with a different audience that cannot be reached on our existing channels

Build up a program of subject matter experts and get them placed onto podcasts and streaming platforms to talk about GoodPower campaign topics

Implement scalable processes for experimenting with content formats, platform activations, and compensation structures

Identify and leverage emerging trends in creator marketing to drive relevance/impact

Optimize creator sourcing and outreach strategies to best identify and recruit creators

Manage a large number of creators throughout every phase of content creation

Establish best practices for onboarding, activating, and nurturing long-term creator relationships

Develop brand/channel guidelines that highlight communication best practices for both different audiences and different social media platforms

Foster a community of large creators (high follower count, good engagement rate) in order to give GoodPower the best shot of working on multiple campaigns with these creators; similarly, foster relationships with the creator’s talent managers and agencies to expedite the opt-in process and potentially expand our roster even further

Coordinate with our ads team to boost and repurpose creator content for digital ads

Negotiate usage rights on Creator-produced content for ads

Manage creator marketing and communications vendors when applicable

Work with internal/external research teams on RCTs around the Creator Collective program

Work closely with the campaign team to ensure that influencer campaigns are compliant with platform, federal, state and local policies

Lead brainstorming sessions to consistently bring fresh, high-impact ideas to the table

Participate in funder pitch calls and campaign meetings, both internally and externally

Collaborate with internal teams to integrate creator partnerships into broader organizational goals and initiatives

Manage our SMS opt-in pathways, keywords and tracking links/processes to measure the success of creator content

Use analytics and internal Google Looker dashboards for reporting and analyzing innovation-focused creator work

Qualification

Creator marketing experienceStreaming platforms expertiseCampaign managementSocial media masteryCopywriting skillsDigital campaign managementAnalytical skillsAgile organization experienceClean energyComputer skillsLeadership experienceCommunication skillsDetail-oriented

Required

Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience

You are well-versed in streaming, podcast and Twitch parasocial landscapes, have experience working in these mediums, have successfully booked appearances on podcasts/streams

You're a creative, out-of-the-box thinker that has a knack for coming up with scroll-stopping ideas that break from the status quo

You are strategically-minded and are well-versed in tactics that drive clicks and actions

You have mastery of the core social media platforms (e.g. TikTok, YouTube, Instagram), in addition to new and emerging channels (e.g. podcasts, streaming, Twitch)

You have strong copywriting skills and have a clear understanding of how to best communicate GoodPower's messaging across each channel

Deep experience with managing a digital campaign, including fluency with common digital tools and technology, and comfort learning new tools and tech

You have a rigorous eye for detail, and are unable to ignore any out-of-place minutiae such as misplaced commas, extra spaces, or misconfigured settings

You have a solid gut instinct for content review on what is appropriate content for sponsored GoodPower videos. This would include looking for profanity or other issues, fact-checking statistics and comments made in creators' videos, and making sure that all content is politically appropriate, depending on which entity we are using

Thrive in a fast paced agile organization, where we are trying out new ideas, building out new processes and growing rapidly in data complexity