Toast · 7 hours ago
Director, Lifecycle Marketing
Boston, MA
Full-time
Hybrid
Director/Executive
$150K/yr - $240K/yr
8+ years expToast is seeking an experienced Director of Lifecycle Marketing to lead a new function within Customer Marketing that owns segmentation and automation throughout the entire customer experience. This high-impact leadership role involves developing global segmentation frameworks and lifecycle marketing programs to drive measurable outcomes across the full customer journey.
DeliveryPoint of SaleSaaS
Responsibilities
Develop and own the automation strategy for the customer journey starting at initial purchase, including automated nurture sequences, triggered email and in-product messaging, and optimized customer journey maps that drive activation, adoption, retention, and expansion
Establish measurement frameworks that track performance across all lifecycle stages and business objectives, connecting lifecycle marketing activities to business outcomes
Partner with cross-functional leadership to set targets across multiple customer health and revenue metrics including activation rates, feature adoption, churn, support ticket reduction, and upsell ARR
Partner with Marketing Operations and Data teams to build the Customer Data Platform infrastructure to create universal customer segments that serve multiple functions across the organization
Define segmentation strategy, partnering with Marketing Operations and Data teams to create taxonomy and governance frameworks that ensure consistency and usability across Customer Marketing
Evangelize customer segmentation and data-driven personalization across the organization working with cross-functional stakeholders in Marketing Operations, Product, Customer Success, and Growth Strategy
Oversee a team of 5-7 marketers, establishing clear roles and responsibilities and a culture focused on continuous optimization
Qualification
Required
8+ years of customer lifecycle marketing experience with at least 3 years in a director or senior management role
Deep expertise building and scaling customer segmentation strategies and guiding CDP implementation for platform companies with complex product ecosystems
Hands-on experiencing defining and directing global programs that drive measurable impact on product usage, retention, and expansion
Experience with predictive analytics, propensity modeling, and customer health scoring frameworks
Balances strategic vision with operational execution in complex, fast-paced organizations
Collaborative leader who builds trust and alignment across organizations with diverse objectives
Benefits
Competitive compensation and benefits programs
Cash compensation (overtime, bonus/commissions, if eligible)
Benefits
Equity (if eligible)
Company
Toast
Toast is a point-of-sale and restaurant management platform designed for businesses in the food service and hospitality industry.
1001-5000 employees
H1B Sponsorship
Toast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (32)
2023 (39)
2022 (66)
2021 (29)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
$961.95MKey Investors
12 West CapitalT. Rowe PriceBessemer Venture Partners
2021-09-22IPO
2020-11-23Secondary Market· $60M
2020-02-14Series F· $400M
Leadership Team
Aman Narang
CEO and Co-Founder
Steve Fredette
Co-founder and President
Recent News
Crunchbase News
2026-01-23
2026-01-22
Company data provided by crunchbase