Hearst Magazines · 4 months ago
Paid Social Strategist
301 Merritt 7, 1st Floor, Norwalk, CT, 06851, US
Full-time
Onsite
Entry, Mid Level
2+ years expHearst is a leading global, diversified media, information and services company. The Paid Social Media Strategist will be responsible for executing ad campaigns across various social media platforms, primarily focusing on Facebook and Instagram, to enhance user acquisition and retention.
Media and EntertainmentPublishing
Responsibilities
Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
Understand key tracking components and set up for attribution on campaigns
Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention
Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc
Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
Work cross-functionally with product, UX, and the rest of the marketing organization
Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
Provide thought leadership to help identify new opportunities and other emerging advertising platforms
Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
Provide support for additional marketing channels as needed for promotional and seasonal campaigns
Strategize with sales teams for effective launches to customer campaigns
Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks
Presenting to stakeholders around new innovations and campaign statuses
Qualification
Required
2-3 years in social media marketing with a focus on paid social campaigns
Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs
Bachelor's degree required preferably in Marketing of Communications
Strong analytical skills with competency in speaking to metrics across multiple reporting systems
Creativity and willingness to think outside the box
Ability to receive constructive criticism and learn from feedback
Strong oral and written communication skills
Ability to work across multiple teams and clients with ease
Preferred
Experience working in a fast-paced agency setting
Company
Hearst Magazines
Hearst Magazines is a Media Production house.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sherri Chambers
Chief Marketing Officer
Recent News
2025-09-23
2025-08-29
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