Tru Fragrance & Beauty · 4 days ago
Sales Business Analyst
New York, NY
Full-time
Hybrid
Mid, Senior Level
4+ years expTru Fragrance & Beauty is a team of brand creators and partners for retailers, seeking a Sales Business Analyst to build the foundation of their sales analytics and demand planning practices. The role involves analyzing sales data, building forecasting models, and presenting insights to cross-functional teams to support strategic decisions.
BeautyBrand MarketingManufacturingRetail
Responsibilities
Analyze historical and current sales data across channels, retailers, and geographies to identify performance trends, growth opportunities, and risk areas
Build robust forecasting and demand-planning models (short-, mid-, long-term) to support inventory allocation, replenishment, and new product launches — keeping in mind international markets and retailer dynamics
Manage allocation and inventory planning: recommend and execute SKU / retail allocations; monitor retailer inventory levels; work with internal and external supply-chain, buying, and retail teams to ensure optimal stock flows and minimize stock-outs or excess
Develop, maintain, and own regular sales reports, dashboards, and performance-tracking tools — making data easy to consume for leadership, sales, merch, marketing, and operations teams. (Think Excel, dashboards, templates, visual summaries.)
Perform analysis around promotions, catalog cycles, product launches, markdowns, and sell-through — measuring impact, recommending adjustments, and updating learnings into forecasting and planning
Present findings and business insights to cross-functional stakeholders (sales, marketing, finance, supply chain), and translate data into a compelling “story” that supports strategic decisions
Work collaboratively — but with a strong sense of ownership. You’ll be expected to roll up your sleeves, dive into data, and lead key planning / allocation / reporting initiatives
Help build and standardize processes, templates, and best practices around analytics, forecasting, allocation, and reporting — essentially, defining how sales analytics works at our company
Qualification
Required
4–6 years of experience as a Sales Analyst, Demand Planner, Business Analyst (or similar) — ideally coming from a consumer-brand / retail or DTC / omnichannel brand that has scaled significantly
Prior experience working on the brand side (not just retail or supply-chain), especially within brands that were smaller or scrappier — where you had to 'wear many hats' and contribute beyond one narrow function
Strong demand-planning, forecasting, inventory-allocation, and allocation-management experience — ideally including multi-channel and international retail exposure
Deep analytical skills, comfort with data mining, modeling, Excel (and ideally other tools: e.g. BI, dashboarding, data visualization), and a love for building templates and scalable tools
Excellent communication and presentation skills — you enjoy doing the analysis and presenting results, telling the story behind the numbers, and influencing stakeholders
Highly detail-oriented and data-integrity focused. You care about accuracy, good data hygiene, and building reliable reporting infrastructure
Self-starter mindset, ownership, grit — you're not afraid to dive into messy data or manual tasks if it means building something valuable for the business
You know how to prioritize. And if you don't, you are comfortable enough to ask for support as you see this as a sign of strength to ask versus a sign of weakness. You also have a sense of urgency and know when it's important to address something quickly
Collaborative — able to partner across functions (sales, marketing, supply-chain, finance), but also able to drive initiatives independently
Preferred
international allocation / demand-planning experience
familiarity with global retail frameworks
multi-currency/market considerations
seasonal planning
launch planning
Company
Tru Fragrance & Beauty
We design, produce, and market fragrance & beauty brands that intimately connect with consumers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2024-04-02Acquired
Leadership Team
Eric Bilenko
Chief Executive Officer
Brad Wallace
Chief Financial Officer
Recent News
Company data provided by crunchbase