Stateside Brands · 1 month ago
Trade Marketing Associate - Gulf
Stateside Brands is a rapidly growing spirits company dedicated to crafting premium-quality beverages. They are seeking a proactive and dynamic Trade Marketing Associate to contribute to the development and execution of localized markets’ annual sales and marketing plans, enhancing brand visibility and driving market growth.
Craft BeerFood and BeverageWine And Spirits
Responsibilities
Manage and execute a formal planning calendar for each brand, ensuring the team is set up for success within the required timelines
Collaborate with Leadership, Marketing, and Sales teams to encourage distributor and retail orders supporting brand and channel strategies across both on-premise and off-premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and drive sales within your key DMA
Work closely with the local sales team to ensure execution of national programming at the market level, making regional adjustments as needed to ensure excellence
Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives
Develop consumer promotions for in-store use that enhance product engagement and boost sales
Work with brand team and event coordinator to create impactful brand engagement opportunities and deliver on high visibility events
Assist in the management of our regional sports partnerships
Monitor sales performance metrics to identify trends and opportunities for growth to share with HQ
Support the HQ finance team in tracking local budgets and ensure all locations, invoices, billbacks, coops, and budgets are maintained with diligence
Actively participate in identifying new business opportunities and enhancing sales pitches, including product pricing and portfolio management
Attend GSM meetings
Provide free promotional materials, displays, and merchandising guidance to retailers to enhance product visibility
Qualification
Required
Bachelor's degree in marketing, business, or a related field
2+ years of experience in a trade or field marketing role in the alcoholic beverage industry
General understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance
Experience in both off-Premise and on-Premise channels, with a solid grasp of the differing channels
Proven ability to collaborate cross-functionally and with key internal and external stakeholders, including distributors, customers, and brand partners
Exceptional ability to work both independently and as part of a team
Excellent communication skills and the ability to prioritize effectively
Availability to travel as required(estimated 25%)
Resides within a key Texas metro area such as Houston, Austin, Dallas, or San Antonio
Preferred
Master's degree in business, marketing, or a related field
Experience in the spirits or beverage industry
Strong project management, communication, and organizational skills
Advanced proficiency in Microsoft Office
Military experience is a plus
Company
Stateside Brands
THE STORY Perhaps you want to hear a romantic tale about a long family lineage of distillers.
Funding
Current Stage
Growth StageRecent News
The Philadelphia Inquirer
2025-11-03
Philadelphia Business Journal
2025-02-08
Philadelphia Business Journal
2025-02-07
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