Alexion Pharmaceuticals, Inc. · 3 weeks ago
Global Head of Marketing – Clinical Development Health Tech Evinova
Gaithersburg, Maryland, United States of America
Full-time
Hybrid
Director/ExecutiveAlexion Pharmaceuticals, Inc. is seeking a Global Head of Marketing for Evinova to lead the global marketing strategy for clinical development health tech solutions. The role involves building a full-funnel marketing capability and collaborating with various teams to drive the delivery of life-changing medicines to patients.
BiotechnologyHealth CareMedicalTherapeutics
Responsibilities
Define the operating model, organizational design, hiring plan, processes, and tooling for end-to-end marketing. Establish governance, goals and achievements, and a performance cadence that drives clarity and speed
Develop a differentiated value proposition for sponsors and partners across phases I–IV. Own the messaging architecture and narrative for the platform and solutions, including eClinical, eCOA, RWD/RWE, AI-enabled trial optimization, and decentralized/remote models
Segment global markets, size opportunities, and prioritize indications and buyer personas (R&D leaders, Clinical Operations, Biostatistics, Data/AI, Procurement). Define pricing/packaging input and launch plans in partnership with Product and Commercial
Build pipeline through integrated campaigns, ABM, field marketing, partnerships, events, and digital channels. Stand up marketing automation, lead scoring, and lifecycle programs aligned to enterprise sales motions. Own targets for MQLs, SQLs, and contribution to bookings
Conduct market research, competitive analysis, and win/loss studies. Create sales enablement, battlecards, and customer case evidence. Influence product roadmap with voice of customer and market insights
Develop thought leadership in clinical development and data science across areas such as regulatory-grade data, AI transparency, patient engagement, and site activation. Publish white papers, host webinars, and drive conference presence with KOLs and partners
Tailor strategy for priority regions (US, EU, APAC) including regulatory nuances (GDPR, HIPAA), payer/provider landscapes, and language/local compliance considerations
Collaborate with CROs, technology partners, and data providers to drive joint marketing and co-sell motions. Support channel/alliances strategy and marketplace amplification
Implement marketing analytics, dashboards, and attribution (multitouch preferred). Optimize budget and channel mix for CAC/LTV efficiency; manage agencies and vendors
Recruit, mentor, and develop a high-performing, cross-functional marketing team. Foster a data-driven, customer-obsessed, compliant marketing culture
Qualification
Required
Experience defining operating model, org design, hiring plan, processes, and tooling for full-funnel marketing; establishing governance, objectives and key results, and performance cadence
Proven track record to create compelling, differentiated value propositions across phases I–IV and to own messaging architecture for platforms and solutions such as eClinical, eCOA, RWD/RWE, AI-enabled trial optimization, and decentralized/remote models
Track record segmenting global markets, sizing opportunities, prioritizing indications and buyer personas (R&D leaders, Clinical Operations, Biostatistics, Data/AI, Procurement), and contributing pricing/packaging input and launch plans with Product and Commercial
Hands-on experience building pipeline via integrated campaigns, ABM, field marketing, partnerships, events, and digital channels; implementing marketing automation, lead scoring, and lifecycle programs; owning targets for MQLs, SQLs, and bookings contribution
Proficiency in market research, competitive analysis, and win/loss; creating sales enablement, battlecards, and customer case evidence; influencing product roadmap through voice of customer and market insights
Ability to develop clinical development and data science thought leadership on topics including regulatory-grade data, AI transparency, patient engagement, and site activation; experience publishing white papers, running webinars, and leading conference presence with KOLs and partners
Experience tailoring marketing for US, EU, and APAC, addressing regulatory requirements (GDPR, HIPAA), payer/provider landscapes, and local language/compliance
Experience collaborating with CROs, technology partners, and data providers to implement joint marketing and co-sell motions; supporting channel/alliances strategies and marketplace amplification
Expertise in marketing analytics, dashboards, and attribution (multitouch); optimizing budget and channel mix for CAC/LTV efficiency; managing agencies and vendors
Demonstrated success recruiting, mentoring, and developing high-performing, cross-functional marketing teams; building a data-driven, customer-obsessed, compliant culture
Preferred
Direct experience marketing clinical development technologies across sponsors, CROs, and research sites
Evidence of leading ABM at enterprise scale and integrating marketing with sophisticated sales motions
Public speaking and industry presence with KOLs; track record of publishing influential thought leadership
Experience implementing multi-touch attribution across long, multi-stakeholder buying cycles
Fluency in multiple languages and familiarity with payer/provider dynamics across regions
Proven track record to manage global agency networks and vendor ecosystems
Company
Alexion Pharmaceuticals, Inc.
Alexion, AstraZeneca Rare Disease is focused on pioneering new possibilities for the rare disease community.
Founded in 1992
1001-5000 employees
H1B Sponsorship
Alexion Pharmaceuticals, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (57)
2023 (51)
2022 (29)
2021 (27)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
$5.8M2020-12-12Acquired
1999-02-12Post Ipo Equity· $5.8M
1996-02-29IPO
Leadership Team
Frederic Chereau
SVP, Strategy and Business Development
Imran Shakur
Director, IRT and Technology Lead
Recent News
bloomberglaw.com
2025-12-20
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