Optimal · 2 months ago
SEO & AI Visibility Strategist
Austin, TX
Full-time
Hybrid
Mid Level
$70K/yr - $100K/yr
3+ years expOptimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. The SEO & AI Visibility Strategist will leverage traditional SEO fundamentals and innovative Generative Engine Optimization tactics to enhance brand visibility across search engines and AI platforms.
Marketing & Advertising
Responsibilities
Produce high-quality, research-driven content engineered for both human audiences and LLMs, enhancing visibility across search engines and generative platforms
Conduct comprehensive SEO and GEO audits to identify opportunities for growth across Google Search, AI Overviews, and LLMs
Perform LLM visibility and sentiment audits to understand how brands are represented within AI outputs and surface actionable recommendations to improve authority, trust, and visibility
Implement on-page SEO optimizations, including metadata, internal linking, schema markup, and entity structuring to strengthen machine understanding and topical relevance
Collaborate with developers to execute technical enhancements such as redirects, canonicalization, structured data validation, and Core Web Vitals improvements that ensure full crawlability and AI readability
Analyze and report on performance through traditional analytics tools and emerging GEO visibility platforms, translating findings into actionable insights that improve both search and LLM outcomes
Stay ahead of evolving AI trends by testing and documenting GEO best practices that influence how brands appear across LLMs
Qualification
Required
3+ years of relevant SEO experience
4-year Bachelor's degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
An analytical mindset with the ability to extract actionable insights from data and translate them into clear SEO + GEO recommendations
Understanding of how LLMs and generative search are reshaping SEO visibility, brand representation, and discovery paths
Familiarity with AI visibility and prompt-tracking tools (e.g., Peec.ai, Profound, or equivalent) to measure performance within generative platforms
Experience using Google Search Console, Google Analytics 4, and keyword tracking tools to evaluate performance and uncover growth opportunities
Strong written and verbal communication skills, with the ability to simplify complex SEO + AI insights for clients and internal stakeholders
Solid grasp of technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
Experience with SEO platforms and tools (e.g. Ahrefs, SEMrush, etc.)
Eagerness to expand into GEO and AI-driven content strategy, staying ahead of how search engines and LLMs interpret brand authority
Proficiency with Excel / Google Sheets for data analysis and reporting; basic familiarity with HTML and CSS is a plus
Benefits
Open leave (paid time off)
Paid Leave for new parents
Health insurance (including dental and vision)
Flex Spending Plan
Employee Assistance Program
401K with company matching
Student Loan Repayment Program
Professional development opportunities
Rewards and recognition programs
Company
Optimal
We are your mission critical digital marketing partner.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Bassik
Chief Executive Officer
Kevin Weisberg
Co-Founder & Chairman
Company data provided by crunchbase