Sr. Paid Media Strategist jobs in United States
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Texas Children's Hospital · 1 month ago

Sr. Paid Media Strategist

positionHouston, TX
timeFull-time
remoteHybrid
seniorityMid, Senior Level
date3+ years exp

Texas Children's Hospital is a leading healthcare provider focused on patient care, education, and research for children and women. They are seeking a Senior Paid Media Strategist to develop and execute cross-channel media plans, primarily focusing on television and out-of-home advertising, while managing vendor relationships and ensuring campaign effectiveness.

EducationHealth Care

Responsibilities

Develops cross-channel media plans with a primary focus on TV and OOH across local and national markets
Utilizes tools such as Comscore, Strata, and station/vendor platforms to forecast, place and evaluate media
Develops and maintains strong relationships with TV stations, OOH vendors, rep firms, and platform partners
Negotiates rates, packages, and added value to maximize efficiency and campaign impact
Stays informed on new market opportunities, inventory changes, and industry trends
Oversees trafficking, proof-of performance, delivery tracking and makegoods
Manages full billing workflow including invoice reconciliation and resolution of discrepancies
Prepares reports with insights, optimizations, and forward-looking recommendations

Qualification

Media planningMedia buyingComscoreStrataVendor relationship managementAgency experienceHealthcare experience

Required

Bachelor's degree in marketing/advertising, journalism, healthcare, hospitality/events or related field
3 years of traditional media planning and buying experience
Experience with industry-standard buying tools such as Comscore, Strata Extreme Reach, or other related buying tools

Preferred

Master's degree in business administration, health administration, or MS in related field
Local and national buying experience
Prior agency and/or healthcare experience

Company

Texas Children's Hospital

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Texas Children’s Hospital is a world-class pediatric facility, nationally recognized as a top children’s hospital.
dateFounded in 1954
location
Houston, Texas, USA
people-size10001+ employees
web-link
http://texaschildrenspeople.org/

Funding

Current Stage
Late Stage

Leadership Team

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Aisha J.
Vice President of Corporate Governance and Chief of Staff to the President & CEO
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Mark Wallace
President and CEO
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