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Chase · 2 weeks ago

Head of Paid Social-Paid Media Center of Excellence-Executive Director

450 W 33rd St, New York, NY, 10001, US

Full-time

Onsite

Director/Executive

$152K/yr - $245K/yr

15+ years exp

Chase is seeking a Head of Paid Social to drive paid social strategy, execution, and innovation for the firm. This role involves shaping the future of social media investment, building a high-performing team, and influencing senior executives across various departments.

BankingFinancial Services

Responsibilities

Define and articulate the long-term vision, roadmap, and success metrics for paid social across the firm

Build, inspire, and scale a best-in-class team with a culture of curiosity, creativity, and accountability

Lead integrated paid social planning and activation across platforms including Meta, TikTok, LinkedIn, X, Pinterest, Snap, Reddit, Nextdoor, and more

Partner with internal creative, data science, and line of business teams to evolve strategies and champion test-and-learn approaches

Serve as the primary point of contact for senior leadership, delivering executive updates, performance insights, and platform innovations

Translate complex paid social concepts into compelling narratives for diverse audiences, including non-technical stakeholders

Collaborate with line of business leaders to align media investments with firmwide priorities and initiatives

Manage high-touch relationships with platform partners, agencies, and external vendors to stay ahead of algorithm, measurement, and ad-tech shifts

Champion testing with emerging formats, creator collaborations, and AI-driven advancements

Develop and maintain procedures, frameworks, and guardrails in partnership with stakeholders across Legal, Risk, Controls, and Compliance at all levels to mitigate risk in the social media landscape for the firm

Ensure paid social strategies and activations adhere to firmwide policies, regulatory requirements, and risk management standards

Qualification

Paid social strategyDigital media expertiseMedia investment managementTeam leadershipPlatform ecosystems knowledgeTransformation initiativesMicrosoft Office proficiencyCommunication skillsJudgmentCollaborative mindsetConfidentialityPresentation skills

Required

Bachelor's degree in Business, Marketing, Communications, or related field

15+ years of experience in paid social, digital media, or performance marketing, with at least 10 years leading teams

Proven success managing multimillion-dollar media investments across multiple lines of business

Exceptional written and verbal communication skills, with demonstrated experience managing executive leadership

Deep understanding of platform ecosystems, creative best practices, and evolving measurement methodologies

Experience leading transformation initiatives such as in-housing, process redesign, or automation

Collaborative mindset with experience working across functions and with senior leaders in a fast-paced environment

Advanced proficiency in Microsoft Office and presentation tools; familiarity with vendor technology (e.g., Sprinklr, AI)

Discretion and sound judgment in confidential situations, with proven experience interacting with senior management

Demonstrated ability to operate effectively in a highly matrixed and complex organizational environment, partnering with risk, controls, compliance, and legal teams to drive compliant and risk-aware outcomes