ECHO Incorporated · 4 weeks ago
Senior Social Media Specialist
Lake Zurich, IL
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $85K/yr
5+ years expECHO Incorporated is an industry leader in developing and manufacturing high-performance outdoor power equipment. They are seeking a Senior Social Media Specialist who will lead social media strategies, manage content creation, and drive community engagement to fuel brand growth.
Consumer GoodsEnergy
Responsibilities
Lead the strategy, management, and optimization of Meta (Facebook/Instagram), TikTok, YouTube, and emerging platforms
Build, manage, and execute a content calendar aligned with brand priorities, campaigns, and product launches
Concept, shoot, edit, and produce high-quality video and photo assets tailored to each platform’s best practices
Oversee community engagement and moderation initiatives and build meaningful partnerships with ambassadors
Craft compelling copy, captions, and digital storytelling that reflect the brand voice and drive engagement
Track and analyze performance metrics (KPIs, impressions, engagement, conversions) and translate insights into actionable recommendations
Lead multiple campaigns simultaneously while ensuring alignment, timeliness, and quality across deliverables
Partner closely with Marketing, Sales, Corporate and Product teams to support integrated campaigns and strategic initiatives
Stay ahead of platform innovations, cultural trends, and emerging technologies; proactively identify opportunities to elevate the brand
Qualification
Required
5–7 years of relevant experience in social media or content creation
Demonstrated ability to build and execute social strategies that drive measurable growth
Advanced content production experience - especially in short-form video
Proficiency in editing tools (Adobe Creative Suite, CapCut, Canva, etc.)
Strong written communication, visual storytelling, and creative direction skills
Proven success in managing cross-functional projects and high-volume content calendars
Data-driven mindset with the ability to interpret analytics and optimize performance
Bachelor of Arts Degree in Marketing
Preferred
Brand or agency experience preferred
A passion for the outdoors and outdoor lifestyle is a plus
Benefits
11 paid holidays
Extremely affordable medical, dental, and vision insurance
Paid time off
Yearly bonus potential
5% 401K match
Tuition reimbursement
Company
ECHO Incorporated
ECHO Incorporated is a consumer goods company offering gas-powered chainsaws and trimmers.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Harold Redman
President, CEO
Trina M. Gizel
Vice President Information Technology, CIO
Recent News
GlobeNewswire
2026-01-16
Company data provided by crunchbase