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Universal Music Group · 1 day ago

Manager, Catalog Creator Urban

Santa Monica, CA

Full-time

Onsite

Mid Level

$70K/yr - $129K/yr

3+ years exp

Universal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. The Manager, Catalog Creator – Urban supports creator and influencer marketing initiatives for Hip-Hop and R&B catalog artists, ensuring content reflects each artist’s legacy while driving catalog discovery among fans. This role involves leading creator strategies, managing campaign execution, and collaborating cross-functionally to enhance the cultural impact of Urban catalog campaigns.

Audio Recording and ProductionMedia and EntertainmentMusicPublishing

Responsibilities

Lead day-to-day execution of creator and influencer strategies for Urban catalog campaigns

Identify creators tied to Hip-Hop/R&B culture—including commentary, dance, lifestyle, education, fashion, and production communities

Recommend creators suited for key territories when projects require international amplification

Support initiatives tied to anniversaries, classic album moments, archival releases, and cultural celebrations

Manage creator sourcing, outreach, briefings, deliverable tracking, and communication

Compile creator performance across platforms and generate insights for internal teams

Liaise with creators, digital marketing, artist teams, and estates to ensure authentic, culturally aligned storytelling

Activate around trends, conversations, and cultural moments relevant to Urban catalog

Utilize platform data, genre knowledge, and cultural trends to identify creators who feel organic to each campaign

Track KPIs and performance, identifying opportunities to boost successful content

Integrate global insights when evaluating creator content performance across markets

Partner with Catalog and Core label teams such as Catalog Marketing, Digital, Creative, A&R Research, Production, and Revenue teams

Support integration of IGA’s creator/content network into Urban catalog campaigns

Ensure creator output aligns with broader strategy, narrative, and artist legacy

Qualification

Creator marketing experienceUrban cultureDigital trends knowledgeCampaign developmentRelationship buildingHighly organizedAppreciation for music historyDetail-orientedStrategic perspective

Required

3+ years of creator/influencer marketing experience in Hip-Hop/R&B or adjacent cultural spaces

Strong understanding of Urban culture, creator communities, digital trends, and fan behavior

Ability to build and maintain relationships across creators, internal teams, and artist/estate partners

Highly organized, detail-oriented, and capable of managing multiple catalog initiatives at once

Strategic perspective on balancing paid and earned creator strategies

Appreciation for Urban music history and awareness of how these stories resonate internationally

Benefits

Comprehensive medical, dental, and vision coverage

Including 100% coverage for out-patient in-network mental health services

Fertility coverage for eligible medical plan participants

Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

Student Loan Repayment Assistance and Tuition Reimbursement

401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

Flexible Paid Time Off (PTO) for exempt employees

3-weeks PTO for non-exempt employees

2-weeks paid Winter Break

10 Company Holidays (including Juneteenth and Wellbeing Day)

Summer Fridays (between Memorial Day and Labor Day)

Generous paid parental leave for every type of parent

Company

Universal Music Group

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Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.

Founded in 1934

New York, New York, USA

10001+ employees