Senior Brand Manager - Brand Growth and Innovation jobs in United States
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Kimberly-Clark · 1 month ago

Senior Brand Manager - Brand Growth and Innovation

Kimberly-Clark is a global leader in consumer goods, and they are seeking a Senior Brand Manager for Brand Growth and Innovation. In this role, you will lead brand building initiatives and develop strategic innovation plans for the Kotex brand in Feminine Care, aiming to drive business growth and consumer engagement.

ManufacturingProduct DesignWholesale
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H1B Sponsor Likelynote

Responsibilities

Drive identification, prioritization and fulfilment of unmet/underserved consumer needs
Articulate insight based, consumer driven innovation strategy through the lens of the market dynamics, consumer, competition, brand and financial goals
Drive the delivery of a validated, consumer-driven and transformational innovation pipeline to bring to market, including leading strategy, concept creation, product design and delivery, channel strategy, pricing, shelving, primary packaging and forecasting
Collaborate on development of the Strategic Business Plan, guiding brand priorities over a three-to-five-year horizon
Lead a cross functional team to drive continuous development of innovation, renovation and commercial news pipeline
Collaborate with the Global team to drive prioritization, scale and consistency of front-end innovation development
Drive business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources
Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers
Consumption and shipment forecasting for brand with an understanding of managing risks and opportunities and associated gap closing activities
Effective management and prioritization of innovation priorities and the innovation budget
Presenting and influencing the North American Leadership Team

Qualification

Innovation strategyBrand managementP&L managementConsumer insightsBrand positioningConcept writingAgency managementCross-functional collaborationTeam leadership

Required

Bachelors Degree in Business and/or Marketing
At least 10 years' experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
Experience leading innovation strategy, concept and product development and commercialization
Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development
Experience with brand positioning and brand strategy development
Concept & Brief writing for product innovation, renovation and commercial news
P&L management; development and execution of brand marketing; cross-functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply
Experience managing at least one direct report
Proven capability to lead in a matrix organization driving collaboration across businesses and functions
Demonstrated capability in leading agency partners in long-term projects
Travel 10-20% of the work time

Preferred

A Masters/ MBA with concentration in Marketing Degree preferred

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Company

Kimberly-Clark

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Kimberly-Clark ranked among the top 10 World's Best Multinational Workplaces by Great Places to Work Institute for the third year in a row.

H1B Sponsorship

Kimberly-Clark has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (14)
2023 (31)
2022 (24)
2021 (10)
2020 (8)

Funding

Current Stage
Late Stage

Leadership Team

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Craig Stephen Slavtcheff
Chief R&D Officer
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John Carmichael
President, North America
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Company data provided by crunchbase