Universal Music Group · 2 days ago
Manager, Catalog Creator Pop/Rock
Santa Monica, CA
Full-time
Onsite
Mid Level
$70K/yr - $129K/yr
3+ years expUniversal Music Group is the world’s leading music company committed to artistry, innovation, and entrepreneurship. The Manager, Catalog Creator – Pop/Rock supports creator and influencer marketing initiatives for Pop/Rock catalog artists, ensuring content reflects each artist’s legacy while engaging fans and new audiences.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Lead day-to-day execution of creator and influencer marketing for Pop/Rock catalog campaigns
Identify creators across platforms whose content aligns with Pop/Rock storytelling, nostalgia, and performance-driven creative
Recommend creators suited for key territories when projects require international amplification
Support strategy across anniversaries, reissues, remasters, box sets, and heritage moments
Manage creator sourcing, outreach, briefing, deliverables, and communication
Track creator output across social platforms and compile performance insights
Maintain clear communication between creators, internal teams, artist partners, and estates
Activate around key release moments, cultural cycles, and platform trends related to Pop/Rock catalog
Use platform analytics and cultural trends to identify creators that feel organic to each campaign
Assess creator performance and identify opportunities to scale or optimize
Consider cross-market insights to enhance campaign reach where relevant
Collaborate with Catalog and Core label teams such as Marketing, Digital, Creative, A&R Research, Production, and Revenue
Support the use of IGA’s broader creator/content network across Pop/Rock catalog initiatives
Ensure creator content supports the artist’s brand, campaign narrative, and catalog positioning
Qualification
Required
3+ years of creator/influencer marketing experience within Pop/Rock, digital media, or adjacent spaces
Understanding of Pop/Rock culture, nostalgia audiences, digital creator ecosystems, and fan behavior
Comfortable managing relationships with creators, artist teams, and internal partners
Highly organized and proactive, able to manage multiple catalog campaigns simultaneously
Strategic thinker who understands the role of paid vs. organic creator programs
Interest in Pop/Rock music history and how legacy content connects with global audiences
Benefits
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
bloomberglaw.com
2026-01-14
Company data provided by crunchbase