Apply on Employer Site

Butler/Till · 1 week ago

Associate Creative Specialist

Rochester, New York Metropolitan Area

Full-time

Hybrid

Entry Level

$40K/yr - $51K/yr

1+ years exp

Butler/Till is a growing creative services team that offers dynamic opportunities for growth. The Associate Creative Specialist will assist in developing and delivering creative solutions for enterprise-level clients, focusing on brand storytelling through an integrated marketing approach backed by data-driven decision-making.

Marketing

Growth Opportunities

Responsibilities

Manage projects and tasks effectively, meeting deadlines and delivering high-quality work

Support the evolving creative solutions offering through innovation and operational excellence

Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing

Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering

Support the development of bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience

Maintain close collaboration with peers and senior level creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative

Maintain efficiency through cross creative Solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow

Proactively assist in the support of other Creative Services groups as needed

Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise

Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team

Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency

Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met

Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives

Utilize data to inform current and future creative service optimization and innovation strategies

Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics

Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement

Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments

Competitive analysis of creative solution services for existing and potential clients

Strategy and execution of paid social creative campaigns

Management of refunds and cancellations of paid social creative campaigns

Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives

Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners

Align project resources and deliverables to create timely creative solutions that deliver measurable business results

Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows

Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model

Combine creative strategy and corresponding solutions to deliver an effective content marketing solution

Social media page, web page, and email content audits

Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies

Qualification

Graphic designAdobe Creative SuiteData-driven decision-makingSocial media planningCopywritingMultimedia productionResults drivenDisciplineCollaborationClient focusAdaptability

Required

1+ years of creative design experience

Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.)

1+ years of design and writing with for a marketing function

Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes

Portfolio demonstrating specialized skill application in a professional setting

Ability to assist in the translation of conceptual ideas into tangible design solutions

Willingness to receive and incorporate feedback to refine work