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Ciena Healthcare · 2 weeks ago

Regional Director of Business Development (RDBD) - Laurel Health Care Company

Westerville, OH

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Ciena Healthcare is looking for a Regional Director of Business Development at Laurel Health Care Company. This role works with the skilled nursing regional management team to provide recruitment, orientation, training, and oversight to support the marketing process within each of the region’s facilities.

Health CareMedicalNursing and Residential CareRehabilitation

Responsibilities

Develop and update a Market Analysis for each facility within the region

Lead the establishment of the facility-specific annual and quarterly census targets, blending region revenue targets and knowledge of the specific facility market

Oversee each facility’s translation of their Marketing Analysis into effective monthly Marketing Action Plans (MAPs). Assure that each facility’s marketing resources are utilized to maximize census and quality mix

Assure that each facility’s marketing team uses the tools available to analyze census trends

Provide orientation and ongoing assistance to facility staff in Laurel’s admission and sales

Track facility sales calls and adherence to the marketing plan via the CRM system and monthly MAPs

Participate in the development of Laurel-wide advertising and marketing materials