Crypto.com · 1 month ago
Affiliate Marketing Lead (Sports Predictions)
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $130K/yr
5+ years expCrypto.com is a rapidly growing global cryptocurrency platform serving over 150 million customers. They are seeking an Affiliate Marketing Lead to establish and accelerate the affiliate acquisition channel for their sports predictions product, focusing on driving significant channel growth and managing partnerships effectively.
Financial Services
Responsibilities
Foundational Build: Own the entire affiliate program lifecycle, transitioning rapidly from partner identification and recruitment to establishing management and optimization processes for the sports predictions product
Diversified Sourcing: Identify and integrate a broad spectrum of partners, including sports publications, display networks, sub-affiliate networks, and strategic API/widget integrations
Vendor/Agency Management: Collaborate with or manage specialist external agencies to execute segments of the partnership strategy, ensuring output meets compliance and performance standards
Incentive Development: Partner with the Sports Prediction Growth Hacker to design, test, and implement bespoke affiliate incentives and campaign mechanics
Positioning: Integrate the product voice and positioning across all affiliate touchpoints and provide a continuous partner feedback loop to the marketing team to refine US market positioning
Rapid Execution and Revenue Capture
Event-Driven Growth: Drive aggressive promotion of key sports events and prediction markets to ensure critical revenue periods are maximized across the partner portfolio
High-Velocity Execution: Maintain a rapid pace to align with product development cycles, ready to promote new features and "Top X in Y sport" markets at short notice
Risk and Volatility Management: Adapt swiftly to unexpected changes in state or federal regulations, product feature availability, and volatility-driven budget adjustments
Compliance Leadership and Vetting
Regulatory Problem-Solving: Act as the primary interface for compliance, collaborating with Legal and Compliance teams to overcome ambiguities and implement scalable, compliant solutions
Due Diligence: Manage the partner vetting process, ensuring regular exchange of affiliate data with the Compliance department
Content Monitoring: Utilize Impact.com regulated compliance software to review partner content against prohibited keywords and legal guardrails
Cross-Functional Influence and Communication
Stakeholder Reporting: Utilize Tableau and Impact.com reporting to measure and communicate growth and channel value to senior leadership
Event Representation: Attend key US-based industry events and conferences alongside the team to recruit partners and represent the product
Qualification
Required
5+ years of experience managing and building affiliate programs, specifically within US Sports Betting (OSB), financial services, or regulated gaming
Proven experience in building an affiliate program from scratch or launching a new acquisition channel in a highly regulated market
Expert technical proficiency with Impact.com is a must
Commercial Closing Skills: A strong negotiator able to rapidly secure mutual partnership agreements and manage agency relationships
Self-Starter Temperament: Ability to thrive under pressure, meet tight deadlines, and find solutions in ambiguous environments
Preferred
Technical proficiency with AppsFlyer or similar mobile attribution platforms
Experience working with API/widget integrations and non-traditional partner types
Experience navigating US state-level considerations for gaming or financial products
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Company
Crypto.com
Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Alyssa Lloyd
CEO
Luis Lrod Bitcoinluis
"chief executive officer": www.crypto.com Executive Director/Chief Executive Officer (CEO)
Recent News
2024-05-11
2024-05-10
2024-05-07
Company data provided by crunchbase