Viant Technology · 2 weeks ago
Account Director, Healthcare & Pharma
New York, NY
Full-time
Onsite
Director/Executive
$150K/yr - $165K/yr
10+ years expViant Technology Inc. is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. The Account Director, Healthcare & Pharma will lead the expansion of Viant’s Healthcare business by building partnerships and driving the adoption of privacy-compliant data and advertising solutions.
AdvertisingConsultingCreative AgencyInternetMarketingSocial Media
Responsibilities
Expand Viant’s footprint across pharmaceutical manufacturers, biotech companies, and healthcare agencies
Establish Viant as the premier programmatic solution for HCP and patient marketing through audience innovation, compliant targeting, and measurable outcomes
Champion Viant’s privacy-first approach, ensuring adherence to HIPAA and industry standards for data activation and measurement
Represent Viant at healthcare and pharma marketing events, driving thought leadership and brand visibility
Develop and grow brand-direct relationships with leading pharmaceutical marketers while partnering with agencies to drive DSP adoption
Build go-to-market strategies that emphasize precision targeting, CTV innovation, and compliant omnichannel activation for both DTC and HCP campaigns
Collaborate with healthcare media agencies and holding company partners to ensure Viant remains the platform of choice for pharma programmatic investment
Partner with Business Development to identify strategic data, measurement, and supply partners that enhance Viant’s pharmaceutical marketing capabilities
Work cross-functionally with Product and Data teams to refine Viant’s HCP and patient-targeting solutions, leveraging advanced identity and AI-driven optimization tools
Align measurement frameworks to pharmaceutical marketing objectives—supporting outcomes such as prescription lift, HCP engagement, and brand awareness
Qualification
Required
10+ years of advertising experience, with a minimum of 5+ years in pharmaceutical or healthcare marketing (brand-direct, agency, or adtech)
Deep understanding of the pharmaceutical marketing ecosystem, including HCP and DTC channels, data compliance, and industry regulations
Proven success driving programmatic adoption among pharma marketers and agencies
Experience managing enterprise-level relationships and negotiating MSAs within the adtech or digital media space
Strategic, analytical thinker with the ability to translate complex regulatory and business challenges into creative media solutions
Exceptional communication and presentation skills, with a talent for influencing senior stakeholders and educating clients on emerging technologies
Collaborative, self-starter mentality with a passion for innovation and measurable impact
Benefits
Fully paid health insurance
Paid parental leave
Unlimited PTO
Company
Viant Technology
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-02-09IPO
2016-02-11Acquired
1998-11-01Private Equity
Leadership Team
Tim Vanderhook
Co-Founder and CEO
Chris Vanderhook
Co-Founder, Chief Operating Officer
Recent News
2026-01-05
2025-12-18
2025-12-18
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